Mohammad Mahdi Rahmati; Saadat Bakhshi
Abstract
Today, cellphone is an integral part of our life in daily communication and relations. Moreover, due to the increasing development of the communication technologies and devices, it is necessary to study their impacts and influences on people in society. The main aim of this paper is to ...
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Today, cellphone is an integral part of our life in daily communication and relations. Moreover, due to the increasing development of the communication technologies and devices, it is necessary to study their impacts and influences on people in society. The main aim of this paper is to describe and explain the culture of cellphone consuming. Meanwhile, indexes of lifestyle have been applied among subjects (University students). Theoretical framework of this research is Pierre Bourdieu’s consumer lifestyle. This study is based on survey method with sample size of 400 students. Questionnaire has been used for gathering data from respondents (students of state university and medical university of Shahrekord). The results of this study showed that, using Bourdieu’s theory, we can explain many students behavior about consuming cellphone. Moreover, findings about using social media between respondents have confirmed the theory of anonymity in cyberspace about applications such as Viber, Line and What’s up.
Sayyed Abolhassan Riazi
Abstract
Since today’s consumer culture is regarded as the main characteristic of modern culture, and the Iranian society’s culture, as a result of influential cultural exchanges, is considered a culture in transition to the modern state, providing an image of the consumer culture of the Iranian society ...
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Since today’s consumer culture is regarded as the main characteristic of modern culture, and the Iranian society’s culture, as a result of influential cultural exchanges, is considered a culture in transition to the modern state, providing an image of the consumer culture of the Iranian society can contribute to a careful analysis of its transition from the traditional society to a modern society. In the present article, the data from the national survey on cultural inclinations and social attitudes, which dealt with leisure time activities in Iran, has been analyzed using secondary analysis method. Since the patterns of leisure time activities are among the main components of consumer culture, attempt has been made to present a critical portrait of the consumer culture of Iranian society, through typologies and secondary classifications of the data from the aforesaid survey. The statistical universe of the research, whose data has been used in the present article, includes all the cities and villages in Iran. The sample was collected using multi-stage cluster method. Finally, the result of the analysis of the collected data indicated that the pattern of leisure time activities can be divided into six groups, each of which denotes a certain form of consumer culture in the Iranian society.
