Mahdi Montazerghaem; Bashir Motamedi
Abstract
This article reviews the three perspectives for the TV audience, program content and production system, and emphasized the production system of religious TV programs, has been trying to transparent and opaque rules of religious programs as part of the production system be explained. Context or theoretical ...
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This article reviews the three perspectives for the TV audience, program content and production system, and emphasized the production system of religious TV programs, has been trying to transparent and opaque rules of religious programs as part of the production system be explained. Context or theoretical framework of this theory of political economy-related concepts such as ownership of the media, political economic and hegemony in the production and control systems through effective regulations knows. The Methodology draws on qualitative approaches of Focused Interviews with producers of religious programs. Additionally, a literature survey of Iran National Broadcasting documents will be undertaken. It is hoped that a clear picture will emerge. The overall discourse indicates that the “do not” principles are the sole guides to the programs. At the outset these prohibiting directives, which include religious and ethical issues is later extended to self made prohibiting rules, leading to consolidation of the hegemonic status.
Jamal Mohammadi
Abstract
This research is an attempt to explain how audiences read and decode the dominant or preferred reading of television soap operas ( here, one of them named : Parvaz Dar Hobab ). The main problem of this research is that in what way TV soap operas prefer or make dominant some meanings, ideas and values ...
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This research is an attempt to explain how audiences read and decode the dominant or preferred reading of television soap operas ( here, one of them named : Parvaz Dar Hobab ). The main problem of this research is that in what way TV soap operas prefer or make dominant some meanings, ideas and values and how audiences interpret and decode these meanings and ideas and values. From this viewpoint, a soap opera is an articulation constructed of different, and sometimes contrast, elements which are unified around a nodal point. In other words, a television soap opera is an articulatory discourse which is constructed through some technical, social and ideological codes by hegemonic system. In a TV soap opera, as a discourse, some ideas and meanings are preferred over the others. The question is that how social subjects, who have an objective position in the social structure, read and decode these dominant ideas and meanings? In this research, in the first part we have used the semilogical- structuralist method to explain the preferred reading of TV soap operas, and in the second part we used focused group interview to study women readings. To mention one of the conclusions of this research, we can say that this soap opera attempts to hide that social nihilism which is the main factor of addiction. Most of the audiences have an oppositional reading of this problem.