Heshmat Sadat Moinifar; Najmeh Mohammadkhani
Abstract
Everyday life representation is the subject of many media productions in the United States. While talking about everyday life, family could be very significant factor. Many different television genres in US such as soap operas and sitcoms which their emergence dated back to 1950s, have specified their ...
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Everyday life representation is the subject of many media productions in the United States. While talking about everyday life, family could be very significant factor. Many different television genres in US such as soap operas and sitcoms which their emergence dated back to 1950s, have specified their topics to representation of family relations, dilemmas and problems. Leisure time and consumption patterns in a consumer society could be important in a sense that family relation, the way of choosing those patterns and their representation, could clarify the form and types of family relations in United States. Generally, understanding a family could be taken as a small piece of the greater society. The subject of study in this article is The Simpsons situation comedy. This famous situation comedies’ reputation has surpassed many cultural borders dates back to 1980s. As this sitcom is about American everyday life has absorbed many American and non-American viewers. This article will study the seasons 3-8 of this sitcom to answer the two following questions: 1. How every member of the Simpsons family, personally spend their leisure time? 2. How the Simpsons family spend their leisure time collectively? The theoretical base of this article is Stuart Hall`s theory of representation and the method is semiology. The unit of analysis in related sections is sequence and scene and in non-related sections is the subject of the special section.
Abdolhossein Kalantari; Mohammad Farhadi
Abstract
This paper tends to study tourism attitudes among the youth. It argues that in studying tourism among the youth, it is necessary to consider youth’s other behavioral factors in addition to the youth subculture. Therefore, we should study the youth culture from the view point of “Consumption”. ...
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This paper tends to study tourism attitudes among the youth. It argues that in studying tourism among the youth, it is necessary to consider youth’s other behavioral factors in addition to the youth subculture. Therefore, we should study the youth culture from the view point of “Consumption”. In this view, youth tourism is equal to consumption of time, space and signs. Using ongoing theoretical debates and division, we would attempt to explore various factors of youth tourism. This article shows that youth tourism and youth culture are so mutually interconnected that we should comprehend youth tourism based on youth culture and vise versa. In conclusion, analyzing the youth subculture which is rooted in their consumption attitudes, the study attempts to understand youth tourism.
Vahid Shalchi
Abstract
This article has a review on the third zone coffee shop youth life style and looks forward to note the features of this group’s life style. Some of the other objective of this article are notifying the importance of different elements in life, consumption norms and the types of leisure. The results ...
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This article has a review on the third zone coffee shop youth life style and looks forward to note the features of this group’s life style. Some of the other objective of this article are notifying the importance of different elements in life, consumption norms and the types of leisure. The results of this research shows that in this social atmosphere, post modern lifestyle features are seen as fashion, hybrid taste, interaction among local and global affairs, the importance of hobbies, consumption and the necessity of leisure. The study on this group of Iranian youth foretells how difficult. Complicated and fragile cultural policy is. Therefore, cultural affecting on the youth generation is not possible only through addrssing the values in surface.
Cultural Studies
jamal mohamadi; Shaghayegh Binandeh
Abstract
The main purpose of this research is to conduct a qualitative study, namely grounded theory, on how a specific kind of femininity is constructed through the consumption of luxury goods. To gain this purpose, the everyday consuming activities of women in leisure classes in Sanandaj would be studied. Historically, ...
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The main purpose of this research is to conduct a qualitative study, namely grounded theory, on how a specific kind of femininity is constructed through the consumption of luxury goods. To gain this purpose, the everyday consuming activities of women in leisure classes in Sanandaj would be studied. Historically, two theoretical approaches have dominated the field of luxury consumption: The classic approach of wealth - based luxury consumption and the recent approach of luxury competencies. The theoretical basis of this research is a synthesis of both approaches, with more emphasis on classic one. The sample is chosen by way of purposeful sampling whereby 21 women from Sanandaj leisure classes are interviewed in three districts: Shalman, Safari, Mobarakabad. The data were analyzed through coding processes and categorized under five categories: causal condition, contextual condition, intervening condition, strategies and consequences. The concluding core category is the representation of a kind of hegemonic femininity which, according to what data tell us, is totally the outcome of luxury consumption. The leisure classed women use two different strategies to strengthen and reproduce this femininity: the fist one serves to construct a pseudo- aristocratic femininity and the second functions to reproduce their hegemonic status in social hierarchy. The luxury consumption has also some main consequences in leisure classed women’ lives which mostly serve to strengthen aristocratic values like representing pride and prejudice, claiming to originality and family lineage.
