Mahdi Montazerghaem; Reza Kavand
Abstract
Thisstudyseeks toanswer to thisfundamental questionwhich howyoungaudiences of specific Persian languagesatellitechannels are engagedinreadingthe communicative messagesfromsuch channels and what kind of messages of such channels’ reading they do? To answer thisquestion,thestudy uses Stuart Hall’s ...
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Thisstudyseeks toanswer to thisfundamental questionwhich howyoungaudiences of specific Persian languagesatellitechannels are engagedinreadingthe communicative messagesfromsuch channels and what kind of messages of such channels’ reading they do? To answer thisquestion,thestudy uses Stuart Hall’s perception analysisapproachand encoding-decoding model. Thisapproach relies on theprinciple thatbased on their social and culturalcontexts, the audienceswhen are faced with themass mediamessages, actively perceive and read media texts. According to this viewmedia texts have the polysemic capabilityand based ontheir cognitive, social, and identical contexts, individuals perceive specific meaningfromthese texts. Thestudyusesdiscourse analysis method and in-depthinterview technique,and it shows at the end which cultural and identical circumstance of studied audiences is sorely effective in the way of acceptance and receive of messages. Withregard to theparticular circumstancesofsatellite TV in Iranandalso the hybrid cultureandidentityof Iranian immigrantswho are mostlyproducers of Persian language satellite channel programs, the results are containing particular theoretical implications.
Rahmatollah Sedigh Sarvestani; Salah-al-din Ghaderi
Abstract
As various Iranian theorists emphasis, challenge between tradition and modernity is among the most affective phenomena on Iranian identity. Thus, in the present study, different dimensions of Student’s identity have been evaluated regarding this challenge. According to the main hypothesis, student’s ...
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As various Iranian theorists emphasis, challenge between tradition and modernity is among the most affective phenomena on Iranian identity. Thus, in the present study, different dimensions of Student’s identity have been evaluated regarding this challenge. According to the main hypothesis, student’s identity is a hybrid of traditional and modern elements. Each dimension of identity (either modern or traditional) has been studied from the social, cultural, and political aspects. The study has been carried using questionnaire in 6 universities in Tehran –including University of Tehran, Shahid Beheshti, Allameh Tabatabaei, Sharif University of Technology, Al-Zahra, and University of Applied Science and Technology. Results show that in social and cultural aspects, modern elements of identity prevail, while in the political aspect it is the traditional elements that prevail. In another word, religion-politics blend and authoritarianism play crucial role in students’ identity rather than tendency to civil society. In addition, students’ identity is not simply a one-dimensional structure, but a bi-dimensional construction within which both modern and traditional elements are involved.
