Social Sciences and Communications
R. Ghanbari Ghadikolaei
Abstract
Technological revolution is an outcome of the third wave of revolutions that has brought forth tangible changes and transformations in all industries, including tourism. Technology advancement creates new opportunities for virtual tourism. As such, the virtual tour experience and the study of tourist ...
Read More
Technological revolution is an outcome of the third wave of revolutions that has brought forth tangible changes and transformations in all industries, including tourism. Technology advancement creates new opportunities for virtual tourism. As such, the virtual tour experience and the study of tourist behavior have turned into an important subject of tourism studies. In this milieu, the current study aims to identify and explain theoretical frameworks of behavioral domain of virtual tourists. It systematically reviews researches on virtual tourist behavior by taking into account scientific articles published in Scopus-indexed journals between 1999 and 2022 as behavior indicators. The findings demonstrated that China and the United States have been on forefront in researches on the behavior of virtual tourists. The most important theoretical approaches to that behavior are: technology acceptance model, planned behavior, and stimulus-organism-response, theory of flow, attention recovery, immersion and presence. In order to identify main components in the proposed study related to the behavior of virtual tourists, the quantitative content analysis was used. In the end, a conceptual framework was extracted from the content of the articles. It was found that the most important and effective theory in this field is technology acceptance.
Azam Ravadrad; Ali Hajimohammadi
Abstract
Communication technologies today are greatly developed to the extent that obtaining information from different parts of the world is no more only depended to real and physical traveling. People are now able to travel as far as they want and whenever they wish using cyberspace, while sitting at home. ...
Read More
Communication technologies today are greatly developed to the extent that obtaining information from different parts of the world is no more only depended to real and physical traveling. People are now able to travel as far as they want and whenever they wish using cyberspace, while sitting at home. Tourism in this condition is no more dependent on time, place and financial planning. Two important questions raise here, first, can virtual tourism replace the real tourism and eliminate the need for it? Secondly, could cognition produced by the virtual tourism be the same as the cognition formed by the real tourism? To answer these questions, defining the characteristics of virtual and real tourism is needed. The main basis of this comparison is being in special place and an experimental sense of being in that place, in the real tourism, on one hand, and selectivity of places and receiving packaged information in the virtual tourism, on the other. This paper claims that although the virtual tourism could offer vast and complete information to the tourist, but in reality it lacks sense of being in place and lived experience. For these reasons, the obtained cognition is manipulated and unreal. Secondly, this type of tourism can be considered only as a complement to the real tourism. A tourism that begins with virtual space and leads to the real world could have positive and better consequences of both spaces on the process of cognition.
Alireza Dehghan
Abstract
During these two decades, according to the expansion of communication, there is a deep transformation in individuals’ conception of space. As space plays an important role in tourism, either real or virtual, this transformation happens in the field too. The present study attempts to show how tourism ...
Read More
During these two decades, according to the expansion of communication, there is a deep transformation in individuals’ conception of space. As space plays an important role in tourism, either real or virtual, this transformation happens in the field too. The present study attempts to show how tourism in the contemporary virtualized world, or as some authors name: the dual globalized situation, occurs.
