%0 Journal Article %T Requirements for cultural changes through celebrity in cyberspace %J Journal of Iranian Cultural Research %I Iranian Institute for Social & Cultural Research %Z 2008-1847 %A Taleghani, Mohammad Ali %A sharifi, saeed %A Shahnoshi, mojtaba %A Ebrahimzadeh Dastjerdi, reza %D 2023 %\ 03/21/2023 %V %N %P - %! Requirements for cultural changes through celebrity in cyberspace %K cultural changes %K structural requirements %K content requirements %K Cyberspace %K celebrities %R 10.22035/jicr.2023.2981.3412 %X Managing the inevitable cultural change in cyberspace is a point of contention for power currents, especially the reputation system; Achieving desirable and lasting cultural change requires paying attention to the requirements and foundations of change. The present study to investigate the structural and content requirements of cultural change in cyberspace through celebrities. The research method is Husserl's descriptive phenomenology and is based on the Colaizzi's method. The research community was active figures in various fields of art, sports and cyberspace activists. Among these, the criterion-dependent purposive sampling method was performed with 16 people as a sample of semi-structured and in-depth interviews. The validity of the research was done through external auditors and in-depth descriptions. The results showed that the structural and content requirements of cultural change in cyberspace through celebrities in this study in the dimensions of optimal networking, control of structural resistance, family developments, social investment in the form of structural requirements and dimensions of cultural flow, cultural leadership, attention to social position and new individuality are in the form of content requirements. %U