Scientific Research Manuscript
Social Sciences and Communications
S.R. Ameli; M. Akhavan
Abstract
Metaverse, as an embodied space with an industrial nature, is the result of the convergence of industry and imagination, and it allows users to have a three-dimensional and immersive presence. Games are the pioneers of the metaverse and by combining simulation technologies and Intimate technologies, ...
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Metaverse, as an embodied space with an industrial nature, is the result of the convergence of industry and imagination, and it allows users to have a three-dimensional and immersive presence. Games are the pioneers of the metaverse and by combining simulation technologies and Intimate technologies, they form virtual worlds. Zepeto is the largest Metaverse platform in South Korea and Asia with users from all over the world. With the increasing popularity of Korean wave products such as K-pop, K-drama and K-pop dance among Iranian teenagers, Zepeto has become a popular and attractive game among them. In this exploratory article, two issues have been addressed. First, in the framework of the technology acceptance model, the focus is on the user experience in Zepto and the study of the determining factors that affect the willingness of Iranian users to play and work in Zepto. Second, based on the content format that Zepto has, what harm can it bring to the Iranian user. The target population in this research was all Iranian users of Zepeto, and using the Simple Random Sampling method, a semi-structured interview was conducted with 40 Zepeto users. The findings of this research show that Zepeto is a popularizer of the western lifestyle in the field of entertainment and based on having the capacity to shape the taste and attitude and behavior of Iranian users, it provides a window for cultivating a non-Islamic lifestyle.
Scientific Research Manuscript
Social Sciences and Communications
S. Koohestani; F. Alikhah; N. Ofoghi; H. Hallajzadeh
Abstract
With the emergence of new social media networks, the mechanisms of gaining fame have undergone massive transformations. Today, users have attained the opportunity to reach fame, which was not easily accessible before. In this regard, due to its easy-to-use capabilities and high popularity among users, ...
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With the emergence of new social media networks, the mechanisms of gaining fame have undergone massive transformations. Today, users have attained the opportunity to reach fame, which was not easily accessible before. In this regard, due to its easy-to-use capabilities and high popularity among users, Instagram has become a main platform for creating fame. Many Instagram users are inclined to become famous on this social network for various reasons, and this fame brings considerable consequences in the society, which enhances the importance of sociological analysis of the issue. By this way, the present paper tries to examine and analyze the causes and effects of fame on Instagram while reviewing the theories about economy, fame, and microcelebrity. The study was conducted with a qualitative approach and semi-structured in-depth interviews with 20 Instagram users. The findings obtained from the interviews were also extracted and analyzed with the thematic analysis technique and demonstrated 6 main themes and 12 sub-themes. Finally, based on the interviewees' responses, significant reasons for seeking fame on Instagram include monetizing and acquiring economic capital, a shortcut to success, and an opportunity to be seen and heard, which has led to important outcomes such as the standardization of taste, the consumerism of everyday life, and changing values and norms in the society.
Scientific Research Manuscript
Social Sciences and Communications
saeed sharifi; Mohammad Ali Taleghani; mojtaba Shahnoshi; reza Ebrahimzadeh Dastjerdi
Abstract
Managing the inevitable cultural change in cyberspace is a point of contention for power currents, especially the reputation system; Achieving desirable and lasting cultural change requires paying attention to the requirements and foundations of change. The present study to investigate the structural ...
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Managing the inevitable cultural change in cyberspace is a point of contention for power currents, especially the reputation system; Achieving desirable and lasting cultural change requires paying attention to the requirements and foundations of change. The present study to investigate the structural and content requirements of cultural change in cyberspace through celebrities. The research method is Husserl's descriptive phenomenology and is based on the Colaizzi's method. The research community was active figures in various fields of art, sports and cyberspace activists. Among these, the criterion-dependent purposive sampling method was performed with 16 people as a sample of semi-structured and in-depth interviews. The validity of the research was done through external auditors and in-depth descriptions. The results showed that the structural and content requirements of cultural change in cyberspace through celebrities in this study in the dimensions of optimal networking, control of structural resistance, family developments, social investment in the form of structural requirements and dimensions of cultural flow, cultural leadership, attention to social position and new individuality are in the form of content requirements.
Scientific Research Manuscript
Psychology, Video Games
F. Mohammadi
Abstract
The main issue of the present study is how the power field is represented in this series. In order to answer the problem, Pierre Bourdieu's theory were used as a theoritical approach. Methodologically, Bourdieu's Genetic Structuralism methodology was used and this text was analysed using methods of documentary ...
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The main issue of the present study is how the power field is represented in this series. In order to answer the problem, Pierre Bourdieu's theory were used as a theoritical approach. Methodologically, Bourdieu's Genetic Structuralism methodology was used and this text was analysed using methods of documentary analysis and and technique of thematic analysis in three levels of habitus, structure and the relationship between the power field and other fields. The results indicate that the power field is structurally heterogeneous field and a place of competition between agents with religious-traditional habitus and agents of economic habitus. In terms of intra-field relationship, the power field is directly and indirectly related to all social fields, and it has affected other fields’ structure such as the justice, economic, law and politics fields. The influence of utilitarian agents of the power field on law, politics, justice and economy has reduced the relative independence of these fields on the one hand, and has led to the spread of corruption in these fields on the other hand. Of course, the greater relative independence of the justice field has made it possible for justice-oriented social agents in the power field to monitor and investigate the activities of social agents in other fields, and to be able to control illegal activities of other social agents carefully, and eradicate the corrupt power network that has formed in society. This means that one must hope for the future.
Scientific Research Manuscript
Cultural Studies
M. Farasatkhah
Abstract
Structures hinder the effectiveness of research in Iran, but this is not the end of the story. Researchers struggle with structural and contextual limitations. They take a variety of research cultures. The author has referred to the shared experience of 32 faculty members with various disciplines. The ...
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Structures hinder the effectiveness of research in Iran, but this is not the end of the story. Researchers struggle with structural and contextual limitations. They take a variety of research cultures. The author has referred to the shared experience of 32 faculty members with various disciplines. The participants have been researching in policy study institutes for years. In this way, the author has tried to achieve a relatively deeper understanding of the subject and explain it systematically as a grounded theory. More than 600 key propositions that have been provided through exploratory interviews have been analyzed with the "CCDA" model, and with the help of the researcher's technical notes, have led to a model to explain the matter. Based on this model, we are facing a double border situation in the field of these studies.12 categories of causal conditions, 11 groups of contextual conditions and 12 types of strategies that researchers undertake in such situations with variations of research cultures have been explicated. The outcomes resulting from this process have been identified and categorized. According to the results of this research, the knowledge absorption and productivity is problematic in Iran. We have a serious problem and instead of effective knowledge, we are faced with states of wandering knowledge, suspended knowledge, prestige knowledge and artificial knowledge. But the arena is not empty of all kinds of innovative initiatives in the diverse research cultures of Iranian researchers.
Scientific Research Manuscript
Cultural Studies
mohsen rajabi; mohammad sadegh nasrollahi
Abstract
The challenge of creating artificial intelligence in the future, especially in the relationship between humans and intelligent systems and the power of its functions in social media, is a concern that, after further investigation through cultural attention to technology, cultural implications have been ...
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The challenge of creating artificial intelligence in the future, especially in the relationship between humans and intelligent systems and the power of its functions in social media, is a concern that, after further investigation through cultural attention to technology, cultural implications have been presented to us. The question of this article is, what cultural consequences can the development of artificial intelligence in social media have?
This article has been done with the method of collecting interviews with experts and the analytical method of thematic analysis. The findings of this article show that one of the most important cultural consequences of the use and development of artificial intelligence in social media is the scalability (expansion of the scope) of the effectiveness of human decisions and actions, new structuring of the human communication system, transformation in the way of cultural consumption, reducing the power of human choice and delegation. It mentioned artificial intelligence, disruption of the functioning of the representation of truth in the media, disruption of the balance between the benefits of personalized content and privacy protection, the countercultural effects of designers and technology owners on the functioning of intelligent systems, etc.
Scientific Research Manuscript
Language and Literature
Amirreza Vakilifard; Elham Abbasijokandan
Abstract
Since culture exerts a great influence on linguistic communication among human beings, it is necessary to expand the intercultural communication competence of language learners in the process of language learning. The aim of the present study was to investigate non-Iranian Persian language learners’ ...
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Since culture exerts a great influence on linguistic communication among human beings, it is necessary to expand the intercultural communication competence of language learners in the process of language learning. The aim of the present study was to investigate non-Iranian Persian language learners’ views on culture and intercultural communication competence. The study sample consisted of 104 Persian language learners from different countries who were studying in Iran. Luis Serko Questionnaire was used to collect data. Analysis of the obtained data showed that Persian language learners believed that instructors enhanced their Persian language skills and enabled them to use Persian for academic purposes, but they could not improve their motivation satisfactorily. In addition, the findings showed that, since the participants were residing in Iran at the time of the study, they were largely familiar with the country, culture, and people of Iran. However, they were not satisfied with the amount of time devoted to culture and intercultural communication skills in Persian language textbooks intended for non-Persian speakers. One of the implications of the study was that intercultural communication skills need to be addressed in Persian language classrooms so that the learners could acquire intercultural communication competence.
Scientific Research Manuscript
Art and Aestetics
Kimiya Hedayati; Ali Asgari
Abstract
The influential and powerful medium of cinema always tries to show the whole more realistically by connecting the story, character, and scene, and this issue is followed by the establishment of explicit and implicit signs in the buildings and cities' design process. This research is about finding ...
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The influential and powerful medium of cinema always tries to show the whole more realistically by connecting the story, character, and scene, and this issue is followed by the establishment of explicit and implicit signs in the buildings and cities' design process. This research is about finding the answer of this question how would the description and position of the place as a scene for story formation, be related to the characterization and story content of the Marvel and DC movies? This research aims to measure the compatibility of common architectural indicators in buildings related to superheroes and content characterization of Marvel and DC movies. The present research, with its descriptive nature and relying on content analyzing in a qualitative-interpretive paradigm and semantic and linguistic semiotic procedure, will try to read the meanings, metaphors and how to connect the meanings in the ideas related to the design of the house and city of the superheroes of the Marvel and DC worlds. The stage designers in Marvel and DC movies try to introduce different spaces on a city scale, which shows concepts such as the generic, mental, and physical superiority of their superheroes with various manifestations of classical, hi-tech, and bionic architecture. This feature is changed the time features related to the story. But "mysterious architecture in the arrangement of hidden spaces and connections" and "sharp and clear combinations behind a simple appearance" are relatively repeated for each of the houses.
Scientific Research Manuscript
Sociology
Elham Shirdel; shakib zarbi
Abstract
This research has emphasized the background of differences and gaps between religions in Sistan and Baluchistan province. In the framework of a qualitative study and based on grounded theory, interviews were conducted with 25 residents of Sistan and Baluchistan province over 6 months. The sampling method ...
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This research has emphasized the background of differences and gaps between religions in Sistan and Baluchistan province. In the framework of a qualitative study and based on grounded theory, interviews were conducted with 25 residents of Sistan and Baluchistan province over 6 months. The sampling method in this research is based on theoretical sampling and a semi-structured interview was conducted with the participants. The findings were coded and analyzed based on the Strauss and Corbin method. In open coding, the text of the interviews was read several times and about 95 concepts were extracted from meaningful sentences. Concepts in axial coding were combined into 16 sub-categories and 7 main and more abstract categories. Finally, a final nuclear category "divergent forces and disintegration of interactions between religions" was extracted, which is comprehensive and abstract of all the main categories and narrative analysis of the data process. This research proves that factors such as discrimination, non-acceptance of others, the irrationality of some religious scholars, and the lack of free dialogue in a context that was formed due to economic problems and cultural geography with the intervention of factors such as strong ethnic and religious prejudices lead to the formation the interactive network and internal and external benefit that work to prevent Interaction between religions. The result of this process is turning to humiliating and insulting actions of people as well as changing their perception of religion.
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