Scientific Research Manuscript
Social Sciences and Communications
S. Koohestani; F. Alikhah; N. Ofoghi; H. Hallajzadeh
Abstract
With the emergence of new social media networks, the mechanisms of gaining fame have undergone massive transformations. Today, users have attained the opportunity to reach fame, which was not easily accessible before. In this regard, due to its easy-to-use capabilities and high popularity among users, ...
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With the emergence of new social media networks, the mechanisms of gaining fame have undergone massive transformations. Today, users have attained the opportunity to reach fame, which was not easily accessible before. In this regard, due to its easy-to-use capabilities and high popularity among users, Instagram has become a main platform for creating fame. Many Instagram users are inclined to become famous on this social network for various reasons, and this fame brings considerable consequences in the society, which enhances the importance of sociological analysis of the issue. By this way, the present paper tries to examine and analyze the causes and effects of fame on Instagram while reviewing the theories about economy, fame, and microcelebrity. The study was conducted with a qualitative approach and semi-structured in-depth interviews with 20 Instagram users. The findings obtained from the interviews were also extracted and analyzed with the thematic analysis technique and demonstrated 6 main themes and 12 sub-themes. Finally, based on the interviewees' responses, significant reasons for seeking fame on Instagram include monetizing and acquiring economic capital, a shortcut to success, and an opportunity to be seen and heard, which has led to important outcomes such as the standardization of taste, the consumerism of everyday life, and changing values and norms in the society.
Scientific Research Manuscript
Social Sciences and Communications
Mohammad Ali Taleghani; saeed sharifi; mojtaba Shahnoshi; reza Ebrahimzadeh Dastjerdi
Abstract
Managing the inevitable cultural change in cyberspace is a point of contention for power currents, especially the reputation system; Achieving desirable and lasting cultural change requires paying attention to the requirements and foundations of change. The present study to investigate the structural ...
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Managing the inevitable cultural change in cyberspace is a point of contention for power currents, especially the reputation system; Achieving desirable and lasting cultural change requires paying attention to the requirements and foundations of change. The present study to investigate the structural and content requirements of cultural change in cyberspace through celebrities. The research method is Husserl's descriptive phenomenology and is based on the Colaizzi's method. The research community was active figures in various fields of art, sports and cyberspace activists. Among these, the criterion-dependent purposive sampling method was performed with 16 people as a sample of semi-structured and in-depth interviews. The validity of the research was done through external auditors and in-depth descriptions. The results showed that the structural and content requirements of cultural change in cyberspace through celebrities in this study in the dimensions of optimal networking, control of structural resistance, family developments, social investment in the form of structural requirements and dimensions of cultural flow, cultural leadership, attention to social position and new individuality are in the form of content requirements.
Scientific Research Manuscript
Art and Aestetics
Kimiya Hedayati; Ali Asgari
Abstract
The influential and powerful medium of cinema always tries to show the whole more realistically by connecting the story, character, and scene, and this issue is followed by the establishment of explicit and implicit signs in the buildings and cities' design process. This research is about finding the ...
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The influential and powerful medium of cinema always tries to show the whole more realistically by connecting the story, character, and scene, and this issue is followed by the establishment of explicit and implicit signs in the buildings and cities' design process. This research is about finding the answer of this question how would the description and position of the place as a scene for story formation, be related to the characterization and story content of the Marvel and DC movies? This research aims to measure the compatibility of common architectural indicators in buildings related to superheroes and content characterization of Marvel and DC movies. The present research, with its descriptive nature and relying on content analyzing in a qualitative-interpretive paradigm and semantic and linguistic semiotic procedure, will try to read the meanings, metaphors and how to connect the meanings in the ideas related to the design of the house and city of the superheroes of the Marvel and DC worlds. The stage designers in Marvel and DC movies try to introduce different spaces on a city scale, which shows concepts such as the generic, mental, and physical superiority of their superheroes with various manifestations of classical, hi-tech, and bionic architecture. This feature is changed the time features related to the story. But "mysterious architecture in the arrangement of hidden spaces and connections" and "sharp and clear combinations behind a simple appearance" are relatively repeated for each of the houses.
Scientific Research Manuscript
Cultural Studies
jamal mohamadi; Shaghayegh Binandeh
Abstract
The main purpose of this research is to conduct a qualitative study, namely grounded theory, on how a specific kind of femininity is constructed through the consumption of luxury goods. To gain this purpose, the everyday consuming activities of women in leisure classes in Sanandaj would be studied. Historically, ...
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The main purpose of this research is to conduct a qualitative study, namely grounded theory, on how a specific kind of femininity is constructed through the consumption of luxury goods. To gain this purpose, the everyday consuming activities of women in leisure classes in Sanandaj would be studied. Historically, two theoretical approaches have dominated the field of luxury consumption: The classic approach of wealth - based luxury consumption and the recent approach of luxury competencies. The theoretical basis of this research is a synthesis of both approaches, with more emphasis on classic one. The sample is chosen by way of purposeful sampling whereby 21 women from Sanandaj leisure classes are interviewed in three districts: Shalman, Safari, Mobarakabad. The data were analyzed through coding processes and categorized under five categories: causal condition, contextual condition, intervening condition, strategies and consequences. The concluding core category is the representation of a kind of hegemonic femininity which, according to what data tell us, is totally the outcome of luxury consumption. The leisure classed women use two different strategies to strengthen and reproduce this femininity: the fist one serves to construct a pseudo- aristocratic femininity and the second functions to reproduce their hegemonic status in social hierarchy. The luxury consumption has also some main consequences in leisure classed women’ lives which mostly serve to strengthen aristocratic values like representing pride and prejudice, claiming to originality and family lineage.
Scientific Research Manuscript
Social Sciences and Communications
zahra majdizade; Azam Ravadrad
Abstract
Instagram texts need to be analyzed from a multimodal perspective because On Instagram a large part of the meaning is conveyed to the audience through images. The Multimodal critical discourse analysis approach, like other types of critical discourse analysis, focuses on power and ideology concepts, ...
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Instagram texts need to be analyzed from a multimodal perspective because On Instagram a large part of the meaning is conveyed to the audience through images. The Multimodal critical discourse analysis approach, like other types of critical discourse analysis, focuses on power and ideology concepts, as well as the context. However, due to its focus on multimodality and the use of social semiotic approach, it is compatible for analyzing Instagram texts. The aim of this article is to explain how this approach can be applied as a suitable method for discourse analysis on Instagram. Identity construction is a major area of interest for critical discourse studies. image-based social media platforms have enhanced the ability of images to construct and convey identity to others. Therefore, the study of identity construction in child-centered Instagram pages was chosen as a case study. For this purpose, the analytical framework of Kress and van Leeuwen were described. Then only the child-centered of a brother-sister page that are among the top-ranked Iranian Instagram influencer pages was analyzed using this method. Analyzes were done by separating text as text and text as corpus. Following that, the discourses of patriarchy and capitalism were identified and their connection to the social and industrial context was described. findings also demonstrated the fluidity and simultaneity of identities influenced by the emergence of social media. The importance of this article lies in introducing and demonstrating the application of the multimodal critical discourse analysis method, which has been less utilized in other studies.