Document Type : Scientific Research Manuscript

Authors

• Mohamad Maghamianzadeh ¹
• seyyed mohammad mehdizadeh ²

¹ -

² : Associate Professor of Communication Science faculty of Allameh Tabatabai University

Abstract

Different approaches to the nature of congregations and how they interact with each other have played a central role in the conceptual development of the term subculture. From the period when some special youth groups were introduced in the works of Birmingham school thinkers with the name of subculture until today when some approaches basically talk about the ineffectiveness of the concept of subculture, a range of approaches and views about this concept and its characteristics regarding the course of social changes and developments and Technological and media has been offered. Therefore, the theoretical and empirical matching of the digital subculture term Tetlit, to the Amirtatlu fan group that have been investigated in this study, is the aim of the research. For this purpose, in accordance with the theories of recent subcultures, it is important to know the components that are effective in the tendency and adherence to the Tataliti identity. To achieve this goal, a semi-structured interview was conducted with 16 teenage managers of fan pages on the Instagram social network, and thematic data analysis was done using MAXQDA software. According to the results of the research, "comprehensiveness in music", "creating a charismatic personality" and "turning a fan into a Tataliti " are three communication principles that are effective in attracting and being loyal to the Tataliti identity, and disruption in any of these components can weaken participation. Subculture and even turning away from the fan identity of the teenager will lead.

Keywords

• post subculture
• youth
• music consumption
• Amir Tataloo
• identity

Main Subjects

• Cultural Studies