Iranian Institute for Social & Cultural Research Journal of Iranian Cultural Research 2008-1847 4 1 2011 04 10 Lifestyle and Body Image Case Study: Shiraz Women Lifestyle and Body Image Case Study: Shiraz Women 79 104 163 10.7508/ijcr.2011.13.004 FA Bijan Khajehnoori Assistant Professor of Sociology, Shiraz University Ali Ruhani M. A Student in Sociology, Shiraz University Somaye Hashemi M. A Student in Tourism Planning Journal Article 2010 10 13 This study investigated the relationship between lifestyle which seems as a scale of globalization process with body image. Required data was collected by systematic random sampling among 508 women in Shiraz. Based on existing theories and studies theoretical framework has constituted based on Giddens theory. Six hypotheses have been established. For collecting information, survey method and self reported questionnaire were used. In data analysis and explanation, multiple regression and unilateral dispersion analyses were used. The result showed that among effective factors on body image, modern musical lifestyle, religious\' lifestyle, leisure lifestyle and participative lifestyle explained 23 percent of variations of body image. Among these variables, only religious lifestyle had negative relationship with body image and other variables had positive relationship with dependant variable. This study investigated the relationship between lifestyle which seems as a scale of globalization process with body image. Required data was collected by systematic random sampling among 508 women in Shiraz. Based on existing theories and studies theoretical framework has constituted based on Giddens theory. Six hypotheses have been established. For collecting information, survey method and self reported questionnaire were used. In data analysis and explanation, multiple regression and unilateral dispersion analyses were used. The result showed that among effective factors on body image, modern musical lifestyle, religious\' lifestyle, leisure lifestyle and participative lifestyle explained 23 percent of variations of body image. Among these variables, only religious lifestyle had negative relationship with body image and other variables had positive relationship with dependant variable. http://www.jicr.ir/article_163_0777d5c17d4066b82ab86dff8a46af6f.pdf