Iranian Institute for Social & Cultural Research Journal of Iranian Cultural Research 2008-1847 1 1 2008 04 29 Political Impact of Consumerism Political Impact of Consumerism 231 256 76 10.7508/ijcr.2008.01.009 FA Fardin Alikhah Lecturer of Gilan University Journal Article The main goal of this article is to study the outcomes of consumerism. The article mainly focuses on the political impact of consumerism. It also intends to analyze the role of television programs and advertisement to foster consumerism. Author’s basic speculation is that the rapid increase in consumerism in Iran will bring about the feeling of relative deprivation among special groups of people and eventually will lead to a decrease in political support. The main goal of this article is to study the outcomes of consumerism. The article mainly focuses on the political impact of consumerism. It also intends to analyze the role of television programs and advertisement to foster consumerism. Author’s basic speculation is that the rapid increase in consumerism in Iran will bring about the feeling of relative deprivation among special groups of people and eventually will lead to a decrease in political support. Consumerism Critical Theory Political Support Relative Deprivation http://www.jicr.ir/article_76_fbd7939d674997cdb4692d34de8633c4.pdf