Iranian Institute for Social & Cultural ResearchJournal of Iranian Cultural Research2008-184717220240621The requirements of cultural changes through fame in cyberspaceThe requirements of cultural changes through fame in cyberspace53048710.22035/jicr.2023.2981.3412FAM.A.TaleghaniPh.D Student, Media Management, Islamic Azad University, Isfahan (Khorasgan) Branch, Isfahan, IranS.SharifiAssociate Professor of Cultural Management, Islamic Azad University, Isfahan (Khorasgan) Branch, Isfahan, Iran0000-0001-5643-8157M.ShahnoshiAssociate Professor of Cultural Management, Islamic Azad University, Isfahan (Khorasgan) Branch, Isfahan, IranR.Ebrahimzadeh DastjerdiAssistant Professor of Media Management, Islamic Azad University, Isfahan (Khorasgan) Branch, Isfahan, Iran0000-0002-2345-9047Journal Article20220916Managing cultural changes in the virtual space is inevitable since it is a place of conflict between power flows, especially the reputation system. Achieving desirable and sustainable cultural changes requires attention to changeability requirements. It means that ignoring these requirements can affect the process and content of changes. Based on this, the purpose of this article is to investigate and answer the question: What are the requirements of cultural changes through the fame of celebrities in the virtual space? The research is based on Husserl's descriptive phenomenology as well as Colaizzi's method (1978). The research population is those who are active in various fields of science, art, sports, and virtual space activism. Semi-structured and in-depth interviews were conducted with 16 people as a research sample using the criterion-dependent purposeful sampling method until the level of data saturation. The data were validated through external auditors, returning to the interviewees, and in-depth descriptions. The findings showed that the requirements of cultural changes through celebrities in the virtual space can be found at structural and content levels: in the dimensions of optimal networking, control of structural resistance, family changes, and social capital building in the form of structural requirements, and in the dimensions of cultural flow, cultural leadership and attention to social status in the form of content requirements. The results, in addition to showing the role of celebrities in cultural changes, emphasize the factors facilitating the influence of celebrity culture in the Iranian society.Managing cultural changes in the virtual space is inevitable since it is a place of conflict between power flows, especially the reputation system. Achieving desirable and sustainable cultural changes requires attention to changeability requirements. It means that ignoring these requirements can affect the process and content of changes. Based on this, the purpose of this article is to investigate and answer the question: What are the requirements of cultural changes through the fame of celebrities in the virtual space? The research is based on Husserl's descriptive phenomenology as well as Colaizzi's method (1978). The research population is those who are active in various fields of science, art, sports, and virtual space activism. Semi-structured and in-depth interviews were conducted with 16 people as a research sample using the criterion-dependent purposeful sampling method until the level of data saturation. The data were validated through external auditors, returning to the interviewees, and in-depth descriptions. The findings showed that the requirements of cultural changes through celebrities in the virtual space can be found at structural and content levels: in the dimensions of optimal networking, control of structural resistance, family changes, and social capital building in the form of structural requirements, and in the dimensions of cultural flow, cultural leadership and attention to social status in the form of content requirements. The results, in addition to showing the role of celebrities in cultural changes, emphasize the factors facilitating the influence of celebrity culture in the Iranian society.http://www.jicr.ir/article_487_a516a87cfcaef229b342c437fe2b95f7.pdfIranian Institute for Social & Cultural ResearchJournal of Iranian Cultural Research2008-184717220240621Fame on social networks: A study of the reasons and consequences of getting famous on InstagramFame on social networks: A study of the reasons and consequences of getting famous on Instagram316149210.22035/jicr.2023.3164.3469FAS.KoohestaniPh.D Student in Cultural Sociology, Faculty of Literature and Humanities, University of Guilan, Rasht, Iran0000-0002-7819-0073F.AlikhahAssociate Professor, Department of Social Sciences, Faculty of Literature and Humanities, University of Guilan, Rasht, Iran0000-0001-7240-4504N.OfoghiAssistant Professor, Department of Social Sciences, Faculty of Literature and Humanities, University of Guilan, Rasht, Iran0000-0001-9456-2503H.HallajzadehAssistant Professor, Department of Social Sciences, Faculty of Literature and Humanities, University of Guilan, Rasht, Iran0000-0002-3182-5836Journal Article20230214With the emergence of new social media networks, the mechanisms of gaining fame have undergone massive transformations. Today, users have attained the opportunity to reach fame, which was not easily accessible before. In this regard, due to its easy-to-use capabilities and high popularity among users, Instagram has become a main platform for creating fame. Many Instagram users are inclined to become famous on this social network for various reasons, and this fame brings considerable consequences in the society, which enhances the importance of sociological analysis of the issue. By this way, the present paper tries to examine and analyze the causes and effects of fame on Instagram while reviewing the theories about economy, fame, and microcelebrity. The study was conducted with a qualitative approach and semi-structured in-depth interviews with 20 Instagram users. The findings obtained from the interviews were also extracted and analyzed with the thematic analysis technique and demonstrated 6 main themes and 12 sub-themes. Finally, based on the interviewees' responses, significant reasons for seeking fame on Instagram include monetizing and acquiring economic capital, a shortcut to success, and an opportunity to be seen and heard, which has led to important outcomes such as the standardization of taste, the consumerism of everyday life, and changing values and norms in the society.With the emergence of new social media networks, the mechanisms of gaining fame have undergone massive transformations. Today, users have attained the opportunity to reach fame, which was not easily accessible before. In this regard, due to its easy-to-use capabilities and high popularity among users, Instagram has become a main platform for creating fame. Many Instagram users are inclined to become famous on this social network for various reasons, and this fame brings considerable consequences in the society, which enhances the importance of sociological analysis of the issue. By this way, the present paper tries to examine and analyze the causes and effects of fame on Instagram while reviewing the theories about economy, fame, and microcelebrity. The study was conducted with a qualitative approach and semi-structured in-depth interviews with 20 Instagram users. The findings obtained from the interviews were also extracted and analyzed with the thematic analysis technique and demonstrated 6 main themes and 12 sub-themes. Finally, based on the interviewees' responses, significant reasons for seeking fame on Instagram include monetizing and acquiring economic capital, a shortcut to success, and an opportunity to be seen and heard, which has led to important outcomes such as the standardization of taste, the consumerism of everyday life, and changing values and norms in the society.http://www.jicr.ir/article_492_55a7cf9c71f1c9c495413f934dd1a158.pdfIranian Institute for Social & Cultural ResearchJournal of Iranian Cultural Research2008-184717220240621Introduction and implementation of the multimodal critical discourse analysis method: The analysis of one of the most popular child-centered Iranian Instagram pageIntroduction and implementation of the multimodal critical discourse analysis method: The analysis of one of the most popular child-centered Iranian Instagram page6310051410.22035/jicr.2023.3246.3537FAZ.MajdizadeMA Student, Department of Communication, Faculty of Social Sciences, University of Tehran, Tehran, IranA.RavadradProfessor, Department of Communication, Faculty of Social Sciences, University of Tehran, Tehran, IranJournal Article20231011Instagram texts need to be analyzed from a multimodal perspective because a large part of it on this social media platform is conveyed to the audience through images. The multimodal critical discourse analysis approach, like others, focuses on power and ideology concepts, as well as the context involved in text production and at the same time, due to attention to multifacetedness and using the social semiotics approach, it is suitable for analyzing Instagram texts. The study of childhood, motherly and fatherly identity construction on child-centered Instagram pages was chosen as a case study. For this purpose, first the analytical framework of Kress and Leeuwen was explained with the focus on how to analyze each of the intellectual, interpersonal, and hybrid meta-roles. Then only the child-centered page of fraternity that is among the top-ranked Iranian Instagram influencer pages was analyzed using the same method. Findings were analyzed by separating texts as corpus. Following that, the discourses of patriarchy and capitalism were identified and their connection to social and industrial context was described. Findings also demonstrated the fluidity and simultaneity of identities influenced by the emergence of social media.Instagram texts need to be analyzed from a multimodal perspective because a large part of it on this social media platform is conveyed to the audience through images. The multimodal critical discourse analysis approach, like others, focuses on power and ideology concepts, as well as the context involved in text production and at the same time, due to attention to multifacetedness and using the social semiotics approach, it is suitable for analyzing Instagram texts. The study of childhood, motherly and fatherly identity construction on child-centered Instagram pages was chosen as a case study. For this purpose, first the analytical framework of Kress and Leeuwen was explained with the focus on how to analyze each of the intellectual, interpersonal, and hybrid meta-roles. Then only the child-centered page of fraternity that is among the top-ranked Iranian Instagram influencer pages was analyzed using the same method. Findings were analyzed by separating texts as corpus. Following that, the discourses of patriarchy and capitalism were identified and their connection to social and industrial context was described. Findings also demonstrated the fluidity and simultaneity of identities influenced by the emergence of social media.http://www.jicr.ir/article_514_59b90e1005a220e2ebc542eb9d950b1e.pdfIranian Institute for Social & Cultural ResearchJournal of Iranian Cultural Research2008-184717220240621The popular music band, BTS in Iran: A deep researchThe popular music band, BTS in Iran: A deep research10112552010.22035/jicr.2024.3289.3570FAE.ShaghasemiAssociate Professor, Department of Communication, The University of Tehran, IranJournal Article20240112The rise of the Korean music group, BTS, has been nothing short of phenomenal, captivating global audiences with their unique blend of pop, hip-hop, and rhythm and blues (R&B). Since they have been able to effectively employ elements from religion, their success extends beyond mere musical prowess, transcending cultural and linguistic barriers. Their influence not only redefines the music industry but also serves as a fascinating study in cultural exchange and the evolving landscape of international entertainment industry. The present study is a data-mining exploration into BTS’s phenomenal success in creating a huge fan base in Iran. This study, however, shows that BTS’s influence in Iran is in decline as in three consecutive years leading to 2024 the tweets Iranians published on BTS declined from 39237 to 23697, to 9215. We should note, nevertheless, that based on our data, the hard core of BTS in Iran has remained intact and it seems that a group of highly loyal Iranian female teenagers try to keep BTS alive in Iran.The rise of the Korean music group, BTS, has been nothing short of phenomenal, captivating global audiences with their unique blend of pop, hip-hop, and rhythm and blues (R&B). Since they have been able to effectively employ elements from religion, their success extends beyond mere musical prowess, transcending cultural and linguistic barriers. Their influence not only redefines the music industry but also serves as a fascinating study in cultural exchange and the evolving landscape of international entertainment industry. The present study is a data-mining exploration into BTS’s phenomenal success in creating a huge fan base in Iran. This study, however, shows that BTS’s influence in Iran is in decline as in three consecutive years leading to 2024 the tweets Iranians published on BTS declined from 39237 to 23697, to 9215. We should note, nevertheless, that based on our data, the hard core of BTS in Iran has remained intact and it seems that a group of highly loyal Iranian female teenagers try to keep BTS alive in Iran.http://www.jicr.ir/article_520_cf67355a3333e6e143439161adc2d82e.pdfIranian Institute for Social & Cultural ResearchJournal of Iranian Cultural Research2008-184717220240621Interpreting the Tataliti community through the approach of late subcultural theoryInterpreting the Tataliti community through the approach of late subcultural theory12715952110.22035/jicr.2024.3270.3554FAM.MaghamianzadehMaster Student of Communication Sciences, Allameh Tabataba'i University, Tehran, IranS.M.MehdizadehAssociate Professor of Communication Sciences, Allameh Tabataba'i University, Tehran, IranJournal Article20231215Various approaches to the nature of communities and their interactions with each other have played a central role in the evolution of the conceptualization of the subculture term. From the period when certain specific youth groups were introduced in the works of Birmingham School intellectuals as subcultures, to today, where some approaches fundamentally discuss the inefficiency of the subculture concept, a spectrum of perspectives regarding changes and developments in social, technological, and media-related contexts about this concept and its characteristics has been presented. This study, with the theoretical sensitivity provided by subculture studies, addresses the cultural phenomenon of enthusiasm for Amir Tataloo. In this sense, the theoretical and empirical alignment of the term "Tatality digital subculture" with the enthusiast community of Amir Tataloo, examined in this study, is the research issue. In line with the research objectives, semi-structured interviews were conducted with 16 teenagers who manage fan pages on the Instagram social network, and thematic analysis of the data was performed using MAXQDA software. The results indicate that late subcultural theories are instrumental in explaining the empirical research sample as "collectivity in music," "construction of charismatic personality," and "transformation of followers into Tatality" are three communicative principles that, due to their function in the enthusiast community, signify this matter.Various approaches to the nature of communities and their interactions with each other have played a central role in the evolution of the conceptualization of the subculture term. From the period when certain specific youth groups were introduced in the works of Birmingham School intellectuals as subcultures, to today, where some approaches fundamentally discuss the inefficiency of the subculture concept, a spectrum of perspectives regarding changes and developments in social, technological, and media-related contexts about this concept and its characteristics has been presented. This study, with the theoretical sensitivity provided by subculture studies, addresses the cultural phenomenon of enthusiasm for Amir Tataloo. In this sense, the theoretical and empirical alignment of the term "Tatality digital subculture" with the enthusiast community of Amir Tataloo, examined in this study, is the research issue. In line with the research objectives, semi-structured interviews were conducted with 16 teenagers who manage fan pages on the Instagram social network, and thematic analysis of the data was performed using MAXQDA software. The results indicate that late subcultural theories are instrumental in explaining the empirical research sample as "collectivity in music," "construction of charismatic personality," and "transformation of followers into Tatality" are three communicative principles that, due to their function in the enthusiast community, signify this matter.http://www.jicr.ir/article_521_07563a3fe3bbe7e3ba84431ad9d055af.pdfIranian Institute for Social & Cultural ResearchJournal of Iranian Cultural Research2008-184717220240621Platform requirements and fanship expression; Focusing on fans of K-popPlatform requirements and fanship expression; Focusing on fans of K-pop19516152510.22035/jicr.2024.3295.3575FAM.Shams EsmaeiliPhD Candidate, Department of Social Communication, Faculty of Social Sciences, University of Tehran, Tehran, IranA.BicharanlouAssociate Professor, Department of Social Communication, The University of Tehran, Tehran, Iran0000-0002-1266-9671M.RahimipourM.A. in Youth Studies, Department of Sociology, The University of Tehran, Tehran, IranJournal Article20240111In the3 contemporary era, fandom is one of the phenomena being affected by the media and platform trends. In media studies, much attention is often not paid to the nature and requirements of the media itself rather this phenomenon is ignored as a kind of black box. Understanding the special features of various platforms and their effects on the form and extent of fanship and fandom is the main goal of this research. Theoretical foundations of this research focus on two main concepts: technological determinism and platformization. For applying the research method, 10 fans of K-pop were interviewed and the findings of the interview content analysis were categorized into six main themes: "Motives and reasons for becoming a fan and remaining a fan", "Special features of each platform from the perspective of fans", "Fan platform", "Changing the fan platform and the amount of fan support", "The impact of the platform on the current and the air of fandom" and "obstacles and limitations of the platform for fandom."In the3 contemporary era, fandom is one of the phenomena being affected by the media and platform trends. In media studies, much attention is often not paid to the nature and requirements of the media itself rather this phenomenon is ignored as a kind of black box. Understanding the special features of various platforms and their effects on the form and extent of fanship and fandom is the main goal of this research. Theoretical foundations of this research focus on two main concepts: technological determinism and platformization. For applying the research method, 10 fans of K-pop were interviewed and the findings of the interview content analysis were categorized into six main themes: "Motives and reasons for becoming a fan and remaining a fan", "Special features of each platform from the perspective of fans", "Fan platform", "Changing the fan platform and the amount of fan support", "The impact of the platform on the current and the air of fandom" and "obstacles and limitations of the platform for fandom."http://www.jicr.ir/article_525_69421f032498c97020180038fddb8e24.pdf