Iranian Institute for Social & Cultural Research Journal of Iranian Cultural Research 2008-1847 7 2 2014 09 22 Cultural Identity and Quality of Life: Discourse Analysis of Marz Haye No (New Boundaries) Monthly from 20march 1961 to 20march 1972 According to Available Documents Cultural Identity and Quality of Life: Discourse Analysis of Marz Haye No (New Boundaries) Monthly from 20march 1961 to 20march 1972 According to Available Documents 1 24 220 10.7508/ijcr.2014.26.001 FA Hadi Esmaeili Ph.D Student of Culture and Communication. University of Bagher al oloum. Hadi Foad Izadi Assistant Prof., Faculty of World Studies, University of Tehran Journal Article 2014 05 06 The concept of Quality Of Life has two objective and subjective dimensions. The objective dimension equals social relationship, capitals; both of the individual and social one; and social structures which are the indexes of high quality life. The subjective one equals life satisfaction. At this article we have studied the concept of Quality Of Life qualitatively. Surveying of the monthly; Marz Haye No (new boundaries) - the journal which was printed in the Pahlavi (the second) period- we have studied the American representated Quality Of Life. The communicators of this journal were trying to offer that the United States is a modern country and has the best quality of life. So this way could propel the Iranian society to the American kind of modernization. The hidden ideology of this monthly can be cleared by critical discourse analysis. The concept of Quality Of Life has two objective and subjective dimensions. The objective dimension equals social relationship, capitals; both of the individual and social one; and social structures which are the indexes of high quality life. The subjective one equals life satisfaction. At this article we have studied the concept of Quality Of Life qualitatively. Surveying of the monthly; Marz Haye No (new boundaries) - the journal which was printed in the Pahlavi (the second) period- we have studied the American representated Quality Of Life. The communicators of this journal were trying to offer that the United States is a modern country and has the best quality of life. So this way could propel the Iranian society to the American kind of modernization. The hidden ideology of this monthly can be cleared by critical discourse analysis.

http://www.jicr.ir/article_220_ec8ce6abb3e952a85b8551ba726a1227.pdf

Iranian Institute for Social & Cultural Research Journal of Iranian Cultural Research 2008-1847 7 2 2014 09 22 The Formative Elements of the Sense of Presence and Its Impact on the Identity of the Users of Video Games The Formative Elements of the Sense of Presence and Its Impact on the Identity of the Users of Video Games 25 48 222 10.7508/ijcr.2014.26.002 FA Behroz Minaei Assistant Prof., Iran University of Science and Technology Ali Razi Zade PhD Student of Religious Art Wisdom, University of Religions and Denominations Journal Article 2014 02 04 Nowadays video games have provided an enriched environment for their users to make a sense of presence in interactive media. A sense of presence in the virtual space of video games leads to some sort of twin-concept or even further the unity of the user with the character within the game. This unification brings virtual identity for the user. As time goes by, through the presence in the virtual space of video games, real identity is complicated with virtual identity and it has to be influenced by the virtual elements. The way of making a sense of presence for the users of video games in which leads them to a virtual identity in the new-born medium, and the consequence of the sense of presence above in the real identity of users is the problem this paper is going to seek. Hence, the paper, according to the views of interactive media theorist and data collection of using library research method through descriptive–analytical explanation, suggests the assumption that cinematic aesthetic form, interactive narratives, and the use of the unique capabilities of the media in which video games take the advantages of them and suggest them as well, provides an enriched environment that brings a sense of presence for the user and will alter his real identity. Nowadays video games have provided an enriched environment for their users to make a sense of presence in interactive media. A sense of presence in the virtual space of video games leads to some sort of twin-concept or even further the unity of the user with the character within the game. This unification brings virtual identity for the user. As time goes by, through the presence in the virtual space of video games, real identity is complicated with virtual identity and it has to be influenced by the virtual elements. The way of making a sense of presence for the users of video games in which leads them to a virtual identity in the new-born medium, and the consequence of the sense of presence above in the real identity of users is the problem this paper is going to seek. Hence, the paper, according to the views of interactive media theorist and data collection of using library research method through descriptive–analytical explanation, suggests the assumption that cinematic aesthetic form, interactive narratives, and the use of the unique capabilities of the media in which video games take the advantages of them and suggest them as well, provides an enriched environment that brings a sense of presence for the user and will alter his real identity.

http://www.jicr.ir/article_222_bcbe3365e6ac95ea2c0343a2395834dd.pdf

Iranian Institute for Social & Cultural Research Journal of Iranian Cultural Research 2008-1847 7 2 2014 09 22 Exploring Requirements, Challenges and functions of Social network of Technology management Actors Exploring Requirements, Challenges and functions of Social network of Technology management Actors 49 73 225 10.7508/ijcr.2014.26.003 FA Sayed Soroush Ghazinoori Assistant Prof., Industrail Management Dept. School of Management & Accounting, Allameh Tabatabae'i University Nafise Rezaei Nik MSc in Management of Technology, Islamic Azad University, Research and Science Branch Saeid Roshani PhD Student of Technology Management, Allameh Tabatabae'i University Journal Article 2014 05 11 Social networks have been widely interested by many academics and industry researchers due to extensive functions and interactions.This study aims to identify the requirements, issues, and the main effective factors on the formation of Social networks of Technology and Innovation Management actors. The research method is descriptive-survey which the requirements of actors in management of technology in Iran are described and analyzed in order to provide a scientific social network. The results show that “search for desired information” and “informed of the friends’ situation” are the main reasons to join the social networks. Fundamental issues of developing the desired networks from the audiences’ perspective in this area include “cultural weaknesses associated with the conversation” and “review and analysis of IT infrastructure. The most effective factors in stability of the network include “to provide and access the latest and most reliable scientific resources such as articles, books, and etc. in the field of technology management”, “to declare the requirement of relevant research projects”, and “to provide e-learning services”. Social networks have been widely interested by many academics and industry researchers due to extensive functions and interactions.This study aims to identify the requirements, issues, and the main effective factors on the formation of Social networks of Technology and Innovation Management actors. The research method is descriptive-survey which the requirements of actors in management of technology in Iran are described and analyzed in order to provide a scientific social network. The results show that “search for desired information” and “informed of the friends’ situation” are the main reasons to join the social networks. Fundamental issues of developing the desired networks from the audiences’ perspective in this area include “cultural weaknesses associated with the conversation” and “review and analysis of IT infrastructure. The most effective factors in stability of the network include “to provide and access the latest and most reliable scientific resources such as articles, books, and etc. in the field of technology management”, “to declare the requirement of relevant research projects”, and “to provide e-learning services”.

http://www.jicr.ir/article_225_d1c38a09acc34845c6be3a127a5aacaf.pdf

Iranian Institute for Social & Cultural Research Journal of Iranian Cultural Research 2008-1847 7 2 2014 09 22 Geology of Woman Saving Concept Geology of Woman Saving Concept 75 95 228 10.7508/ijcr.2014.26.004 FA Shayesteh Madani Assistant Prof., Sociology Dept., Islamic Azad University, Science and Research Branch, Tehran, shayesteh Mansour Vosoughi Prof. of Sociology, University of Tehran. Mansour Journal Article 2014 03 07 Money is lubricant and an instrument for economic transaction. Money social dimension has increased over time, transforming it from a sole economic instrument to a device for various transactions. Money economic value in society is indicated through different forms, one of which is saving, in the sense of money accumulation and its use under specific future circumstances. Women, who form half of the society, take specific approaches to money and savings. The current research aims to investigate the perspectives and changing attitude strategy to money and saving among married women. The participants of this study include 20 to 70 year-old employed household married women who were observed phenomenologically and interviewed qualitatively on saving through. The findings of this study demonstrated women perspectives on various types of saving, ways of saving, transfer methods, saving consumption forms and their mechanism. It also revealed that while money is an economic instrument and possess the economic material; attitudes and acts related to money are influenced by social conditions that has consequently turned saving into a social phenomenon. Money is lubricant and an instrument for economic transaction. Money social dimension has increased over time, transforming it from a sole economic instrument to a device for various transactions. Money economic value in society is indicated through different forms, one of which is saving, in the sense of money accumulation and its use under specific future circumstances. Women, who form half of the society, take specific approaches to money and savings. The current research aims to investigate the perspectives and changing attitude strategy to money and saving among married women. The participants of this study include 20 to 70 year-old employed household married women who were observed phenomenologically and interviewed qualitatively on saving through. The findings of this study demonstrated women perspectives on various types of saving, ways of saving, transfer methods, saving consumption forms and their mechanism. It also revealed that while money is an economic instrument and possess the economic material; attitudes and acts related to money are influenced by social conditions that has consequently turned saving into a social phenomenon.

http://www.jicr.ir/article_228_74db120f0a8e5646ef5a30154e9f6deb.pdf

Iranian Institute for Social & Cultural Research Journal of Iranian Cultural Research 2008-1847 7 2 2014 09 22 Attitude of Faculty Members of Tehran Universities towards the Cultural Activities of the Faculty Members Based on the New Regulations for the Faculty Members' Promotion Attitude of Faculty Members of Tehran Universities towards the Cultural Activities of the Faculty Members Based on the New Regulations for the Faculty Members' Promotion 97 116 230 10.7508/ijcr.2014.26.005 FA Jalil Fathabadi Associate Professor, Shahid Beheshti University Journal Article 2014 02 17 The main objective of the present research the exploration Tehran University's faculty views about new regulations promotion and add a material change in activities of cultural - educational - social. The method of this research is mixed method, that quantitative phase of the type of survey. The sample in qualitative phase include 34 individuals and quantitative phase include 250 of faculty members from six Universities of Tehran, Shahid Beheshti, Kharazmi, Tarbiat Modares, Alameh-Tabatabai, and Sharif that in qualitative phase by using convenient sampling and in quantitative phase by using purposive sampling Were selected. To do research on the qualitative phase of semi-structured interviews and 8 open-ended questions and in quantitative phase questionnaire consisting of 35 questions and 3 sections: 1. Views and opinions 2. Operational issues, and 3. Suggestions have been used. In general we can say that faculty members to the necessity of its faculty and universities cultural issues they believe, However, these activities should be done by whom and in what manner, how should be evaluated together and with Cultural Affairs in Higher Education planners have differences in opinion. In the opinion of faculty members, the perspective of cultural and educational activities, as well as faculty teaching and research and opinion latent within the many cultural activities in education and training is indivisible. The main objective of the present research the exploration Tehran University's faculty views about new regulations promotion and add a material change in activities of cultural - educational - social. The method of this research is mixed method, that quantitative phase of the type of survey. The sample in qualitative phase include 34 individuals and quantitative phase include 250 of faculty members from six Universities of Tehran, Shahid Beheshti, Kharazmi, Tarbiat Modares, Alameh-Tabatabai, and Sharif that in qualitative phase by using convenient sampling and in quantitative phase by using purposive sampling Were selected. To do research on the qualitative phase of semi-structured interviews and 8 open-ended questions and in quantitative phase questionnaire consisting of 35 questions and 3 sections: 1. Views and opinions 2. Operational issues, and 3. Suggestions have been used. In general we can say that faculty members to the necessity of its faculty and universities cultural issues they believe, However, these activities should be done by whom and in what manner, how should be evaluated together and with Cultural Affairs in Higher Education planners have differences in opinion. In the opinion of faculty members, the perspective of cultural and educational activities, as well as faculty teaching and research and opinion latent within the many cultural activities in education and training is indivisible.

http://www.jicr.ir/article_230_6da9003b743b65f4c0ccd295cc484e57.pdf

Iranian Institute for Social & Cultural Research Journal of Iranian Cultural Research 2008-1847 7 2 2014 09 22 Representation of Class and Class Relationships in Iranian Cinema Case Study of “a Separation: Nader and Simin” Representation of Class and Class Relationships in Iranian Cinema Case Study of “a Separation: Nader and Simin” 117 148 231 10.7508/ijcr.2014.26.006 FA Mohammad Rezaei Assistant Prof. of Socioligy, Tarbiat Modares University Arash Hasan Pour PhD student of Sociology: Esfahan University Simin Daneshgar MSc in Sociology: The University of Tehran Journal Article 2014 03 06 During recent decades, many social and economic transformations that occurred in Iran behind ongoing changes in the formation, relations and identity of Iran current classes. One of the text in which these categories are represented is “A separation”. In this article we examined class and class relationship, in this film (text) by taking representation approach and semiotics method.Analyzing film codes shows that in this film, two classes are represented: The middle class and the lower class. The middle class through identity aspect is modern and disposed to West but unsettled and disjointed. The lower class also represented as Underprivileged Class that having religious approach to life and is in tradition life-world. Also, film, represent new class formation of Iran societyand relation interim. In fact, filmin addition represents this duality, narrate the separation and deep and sweep social gap in different levels of Iranian society that constantly reproduced by class member with differentiation of self from others and show ideological and antagonistic aspect of class relationship. During recent decades, many social and economic transformations that occurred in Iran behind ongoing changes in the formation, relations and identity of Iran current classes. One of the text in which these categories are represented is “A separation”. In this article we examined class and class relationship, in this film (text) by taking representation approach and semiotics method.Analyzing film codes shows that in this film, two classes are represented: The middle class and the lower class. The middle class through identity aspect is modern and disposed to West but unsettled and disjointed. The lower class also represented as Underprivileged Class that having religious approach to life and is in tradition life-world. Also, film, represent new class formation of Iran societyand relation interim. In fact, filmin addition represents this duality, narrate the separation and deep and sweep social gap in different levels of Iranian society that constantly reproduced by class member with differentiation of self from others and show ideological and antagonistic aspect of class relationship.

http://www.jicr.ir/article_231_9b04d152845ec0a378394003c96da594.pdf

Iranian Institute for Social & Cultural Research Journal of Iranian Cultural Research 2008-1847 7 2 2014 09 22 Anglicism in the French language Anglicism in the French language 149 168 232 10.7508/ijcr.2014.26.007 FA Firoozeh Asghari Faculty Member of Institute for Social and Cultural Studies Journal Article 2014 03 01 There is no question nowadays as to the international and powerful status of English at a global scale and, consequently, as to its presence in non-English speaking countries at different levels. It is the languages which have mostly influenced French after the Two World War. So that now Anglicism exists in all levels of French. In this paper, besides the phenomenon of Anglicism, we will mainly focus on the reasons of increasing French interest in using of this phenomenon and also on the reactions taken against it in France. The method used in this research is descriptive – analytical. The Result of this study shows that there is no purely linguistic reason for “Anglicism” in a country like France. In fact this paper remarks that the strong impact of English on French rather than being influenced by linguistic reasons is influenced by the cultural & social reasons. Additionally, the finding shows that the French especially the youth like using English for several reasons which include “prestige”, “snobbery” and “superiority”. Amongst the mentioned reasons in this paper, what caused the French to worry about the spread of Anglicism is due to fear of the American cultural influence, what is changing in the American cultural hegemony. There is no question nowadays as to the international and powerful status of English at a global scale and, consequently, as to its presence in non-English speaking countries at different levels. It is the languages which have mostly influenced French after the Two World War. So that now Anglicism exists in all levels of French. In this paper, besides the phenomenon of Anglicism, we will mainly focus on the reasons of increasing French interest in using of this phenomenon and also on the reactions taken against it in France. The method used in this research is descriptive – analytical. The Result of this study shows that there is no purely linguistic reason for “Anglicism” in a country like France. In fact this paper remarks that the strong impact of English on French rather than being influenced by linguistic reasons is influenced by the cultural & social reasons. Additionally, the finding shows that the French especially the youth like using English for several reasons which include “prestige”, “snobbery” and “superiority”. Amongst the mentioned reasons in this paper, what caused the French to worry about the spread of Anglicism is due to fear of the American cultural influence, what is changing in the American cultural hegemony.

http://www.jicr.ir/article_232_be83ab3ecd0db773eb2dc1b0a17836a1.pdf