Document Type : Scientific Research Manuscript


1 Department of Media Management, University of Tehran, Tehran, Iran

2 Department of Social Communication Sciences, University of Tehran, Tehran,


The world is experiencing a change at a rapid space with ever-increasing innovation and development in information and communications technologies. In fact, the modern world is controlled by the media, and many human relationships are driven by new technologies, especially social media which is growing and spreading at lightning speed. This type of media, including Instagram has incurring more negative impact on children and adolescents. Therefore, it is important to pay more attention to media literacy, which is considered in this research. It should be noted that media literacy does not occur spontaneously but is possible through an appropriate educational system. As such, there is a need to present a coherent and purposeful model in the media space surrounded by all kinds of celebrities and all kinds of content on the Instagram. This research method is qualitative-exploratory in nature. With the help of experts, the researchers intend to provide a media literacy model for teenage girls addicted to the Instagram. The Delphi method was used while the study population was selected from experts and professors in the field of communication and media literacy. Finally, the desired model of media literacy was organized around five areas of cognitive, technological, educational, research and policy making.


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