Heshmat Sadat Moinifar; Najmeh Mohammadkhani
Abstract
Everyday life representation is the subject of many media productions in the United States. While talking about everyday life, family could be very significant factor. Many different television genres in US such as soap operas and sitcoms which their emergence dated back to 1950s, have specified their ...
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Everyday life representation is the subject of many media productions in the United States. While talking about everyday life, family could be very significant factor. Many different television genres in US such as soap operas and sitcoms which their emergence dated back to 1950s, have specified their topics to representation of family relations, dilemmas and problems. Leisure time and consumption patterns in a consumer society could be important in a sense that family relation, the way of choosing those patterns and their representation, could clarify the form and types of family relations in United States. Generally, understanding a family could be taken as a small piece of the greater society. The subject of study in this article is The Simpsons situation comedy. This famous situation comedies’ reputation has surpassed many cultural borders dates back to 1980s. As this sitcom is about American everyday life has absorbed many American and non-American viewers. This article will study the seasons 3-8 of this sitcom to answer the two following questions: 1. How every member of the Simpsons family, personally spend their leisure time? 2. How the Simpsons family spend their leisure time collectively? The theoretical base of this article is Stuart Hall`s theory of representation and the method is semiology. The unit of analysis in related sections is sequence and scene and in non-related sections is the subject of the special section.
Saeid Reza Ameli; Najmeh Mohammadkhani
Abstract
According to the ethno-cultural diversity, many educational and media basis in Iranian society are needed, in order to make good and healthy communication, in addition to the calm and peaceful interpersonal interaction. Cultural intolerance among diverse ethnics might cause to conflict, opposition, and ...
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According to the ethno-cultural diversity, many educational and media basis in Iranian society are needed, in order to make good and healthy communication, in addition to the calm and peaceful interpersonal interaction. Cultural intolerance among diverse ethnics might cause to conflict, opposition, and discrimination and thus some negative affects on the majority beside the ethnic and religious minorities. Therefore, education, especially primary education in the age in which ethical and cultural schemas and assertions are shaped, is really important. This kind of intercultural instruction makes individuals aware of cultural differences and internalizes culture of tolerance. The educational system, which is based on justice and mutual respect, causes also to cultural dynamism and flexibility. Indeed, in this study, we attempt to reflect on the Constitution, as the basis of respect to minority (religious and ethnic); besides two cultural institutions, education and media, as the director in intercultural communication. Considered factors are the good citizenship, effective law system, and recognizing citizen rights.
