Naser Bahonar; Tahereh Jafari Keyzaghan
Abstract
This paper explains the effects of TV on culture by an emphasis on ethnical and national identities. The provided results which have been obtained from a part of a scientific research in IRIB research center show that on one hand, messages on some issues have been repeatedly broadcasted from IRI TV in ...
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This paper explains the effects of TV on culture by an emphasis on ethnical and national identities. The provided results which have been obtained from a part of a scientific research in IRIB research center show that on one hand, messages on some issues have been repeatedly broadcasted from IRI TV in three sections namely satiric programs, news and serials and watchers have been exposed to these messages, and on the other hand, watching TV has no influence on ethnical identity of the individuals. For national identity, the results of multivariable regression proves that level of watching TV has been entered into the equation and has been known as the third influential element after variables including communication network domain and level of individuals’ self confidence. On the whole, despite the fact that IRI TV produces and broadcasts messages regarding any of the identity issues under investigation, yet such messages are beside other influential elements and TV has been an effective element on the view of addressees regarding identity after social system variables. Moreover, the investigation showed that despite Gerbner’s Cultivation theory, TV in Iran has no Cultivation influence on the minds of addressees and people are more under the influence of other social system variables.
Nasser Bahonar
Abstract
The religious program of mass media exclusively produced for children have had a significant growth in recent years. The artistic expression of stories related to the life of the great prophets and to the history of Islam as well as taking advantage of theatrical literature in religious occasions can ...
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The religious program of mass media exclusively produced for children have had a significant growth in recent years. The artistic expression of stories related to the life of the great prophets and to the history of Islam as well as taking advantage of theatrical literature in religious occasions can herald successes in this neglected field. But, what is questionable in national religious policies in that why who are involved in the religious education of children whether in traditional media (family, mosques, religious communities, etc) or in modern media (textbooks, press, radio and television) do not follow an integrated and coherent policy based on a proved theoretical view of religious communications. In fact, this question results from the same old opposition between audience-oriented and media-oriented approaches in communications as well as the opposition between cognitivism and other approaches in psychology. The findings of the field of study conducted by the author along with psychological achievements of cognitivism in human communications and cultural audience-oriented approaches, especially reception theory in mass communications can solve some existing difficulties in the formulation of religious messages. Drawing upon the above mentioned theoretical schools, this article tries to introduce a useful approach to producing religious programs for children and describes the main tasks of mass media in this field accordingly.
