Document Type : Scientific Research Manuscript
Authors
1 Assistant Professor of Communications, Imam Sadeq University
2 Researcher of IRIB
Abstract
This paper explains the effects of TV on culture by an emphasis on ethnical and national identities. The provided results which have been obtained from a part of a scientific research in IRIB research center show that on one hand, messages on some issues have been repeatedly broadcasted from IRI TV in three sections namely satiric programs, news and serials and watchers have been exposed to these messages, and on the other hand, watching TV has no influence on ethnical identity of the individuals. For national identity, the results of multivariable regression proves that level of watching TV has been entered into the equation and has been known as the third influential element after variables including communication network domain and level of individuals’ self confidence. On the whole, despite the fact that IRI TV produces and broadcasts messages regarding any of the identity issues under investigation, yet such messages are beside other influential elements and TV has been an effective element on the view of addressees regarding identity after social system variables. Moreover, the investigation showed that despite Gerbner’s Cultivation theory, TV in Iran has no Cultivation influence on the minds of addressees and people are more under the influence of other social system variables.
Keywords
Bryant S. & Dennisk, D. (2000) Mass Communication Theory, California: Wadsworth Publication.
Burke, P. (2004) “Identities and Social Structure”, Social Psychology Quarterly, Vol. 67(-): 5-15.
Chandler, D. (1995) Cultivation Theory, Retrieved November 22, 2006 from http://www.aber.ac.uk/media/Documents/short/cultiv.html
Delamater, J. D. Myers, D. J. (2007) Social Psychology, California: Thomson Wadsworth.
Gerbner, G. (1988) “Cultural Indicators Project”, available at http:www.nimbus.templie.edu/~gerbner/ci.html
Giddens, A. (1378 [1999 A.D]) Tajaddod va Tašaxos, Jâmee va Hoviat Šaxsi dar Asr-e Jadid (Persian Translation of Modernity and self - Identity: Self and Society in the Late Modern Age), Translated by Nâser Movafaqiân, Tehrân: Našr-e Ney.
Griffin, EM. (2000) A First Look at Communication Theory, New York: Mc Graw-Hill.
Hosseini Anjadâni, M. (1388 [2009 A.D]) Pišbini va Moqâyeseh Hoviat Melli va Abâd-e ân (Persian Translation of National Identity Anticipation), PhD Dissertation, Faculty of Psychology, University of Alzahra.
Hylland, T. (1387 [2008 A.D]) Hoviat Qomi, Hoviat Melli va Dargirihây-e Goroohi (Persian Translation of Ethnic Identity, National Identity and Intergroup Conflicts), Translated by Šâhedeh Saeedi, Cited by Maryam Hossein Anjadâni, PhD Dissertation, Faculty of Psychology, University of Alzahra.
Jenkins Rechard (1996) Social Identity, London: Routledg.
Keyzqân, T. (1380 [2001 A.D]) Barresi Avâmel Moaser bar Hoviat Ejtemâei Zanân: Motâlee Moredi Šahr-e Širâz (Persian Translation of The Effective Factors on Women Social Identity: Case Study of Shiraz), M.A Dissertation, Faculty of Social Science, University of Shiraz.
Kosowska, R, J. (2004) Elements of History and Culture in the Structure of Student National Identity, Iowa: SSN, Pedagogika.
Morgan, M. & Signorielli, N. (1990) Cultivation Analysis: Conceptualization and Methodology, London: Sage Publication.
Petter Burke (1997) “An Identity Model for Network Exchange”, American Impression
Ritzer, G. (1377 [1998 A.D]) Nazariyehây-e Jâmešenâsi dar Dorân Hâzer (Persian Translation of Contemporary Sociological Theory ), Translated by Mohsen Solâsi, Tehrân: Entešârât Dânešgâh Elmi.
Severin, W. (1381 [2002 A.D]) Nazariyehây-e Ertebâtât (Persian Translation of Communication Theories), Translated by Alirezâ Dehqân, Tehrân: Entešârât Dânesgâh Tehrân.
Tavasoli, G. (1371 [2002 A.D]) Nazariyehây-e Jâmešenâsi (Persian Translation of Sociological Theories), Tehrân: Sâzmân Motâlee va Tadvin Kotob Oloom-e Ensâni Dânešgâhâ.
Thesis, M. E. (2009) Who Counts as an American?, Cambridge: Cambridge University Press.
Turner, Janatan. H. (1998) The Structure of Sociological Theory, Sixth Edition, California: Wadsworth Publishing Company.
Wood, J. (2000) Communication Theories in Action, Boston: Wadsworth Publishing.
)
Send comment about this article