Cultural Studies
N. Fazeli; S. Sharifi; M. Talaei
Abstract
The economic actors` behavior could not be understood in isolation, without considering the influence of cultural factors. Although there has been less attention paid to the role of culture in economic activism, it is of strategic importance, especially among the youth because culture can affect their ...
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The economic actors` behavior could not be understood in isolation, without considering the influence of cultural factors. Although there has been less attention paid to the role of culture in economic activism, it is of strategic importance, especially among the youth because culture can affect their behavior valuation, behavior purpose, and behavior standard. Therefore, the purpose of the current study is to investigate the cultural perception of money among the young generation. Analysis is based on a subtype of qualitative method: content analysis of the interviews. The study population includes young economic activists aged between 18 and 32 years. The targeted sampling is based on criteria and non-homogeneous method, reaching the theoretical saturation point with 12 subjects. Data are collected using semi-structured interviews. The credibility of the collected data is confirmed by credibility, transferability, dependability, and confirmability indexes, as well as by in depth description, reference to interviewees, and two encoders. The findings show that money is culturally perceived as an end, an indicator of social conflict, an alternative to happiness, and a benchmark for social credibility among the young generation; on the other hand, these perceptions could be attributed to priority of money function over money usage, educational conflict, the dominance of thrift, overview of values and money-based identity, will power, the social trap of money, and the ambiguity within monetary authorities. In general, findings show that ambiguity and contradiction in young people's understanding has caused the perception of money to be changed compared to the past, enriching its function.
Social Sciences and Communications
M.A. Taleghani; S. Sharifi; M. Shahnoshi; R. Ebrahimzadeh Dastjerdi
Abstract
Managing cultural changes in the virtual space is inevitable since it is a place of conflict between power flows, especially the reputation system. Achieving desirable and sustainable cultural changes requires attention to changeability requirements. It means that ignoring these requirements can affect ...
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Managing cultural changes in the virtual space is inevitable since it is a place of conflict between power flows, especially the reputation system. Achieving desirable and sustainable cultural changes requires attention to changeability requirements. It means that ignoring these requirements can affect the process and content of changes. Based on this, the purpose of this article is to investigate and answer the question: What are the requirements of cultural changes through the fame of celebrities in the virtual space? The research is based on Husserl's descriptive phenomenology as well as Colaizzi's method (1978). The research population is those who are active in various fields of science, art, sports, and virtual space activism. Semi-structured and in-depth interviews were conducted with 16 people as a research sample using the criterion-dependent purposeful sampling method until the level of data saturation. The data were validated through external auditors, returning to the interviewees, and in-depth descriptions. The findings showed that the requirements of cultural changes through celebrities in the virtual space can be found at structural and content levels: in the dimensions of optimal networking, control of structural resistance, family changes, and social capital building in the form of structural requirements, and in the dimensions of cultural flow, cultural leadership and attention to social status in the form of content requirements. The results, in addition to showing the role of celebrities in cultural changes, emphasize the factors facilitating the influence of celebrity culture in the Iranian society.
