Women Studies
M. Pourrajabi; A. Ghobadi
Abstract
The concept of beauty in the contemporary society is closely linked to gender. In this research, the concept of makeup and beauty has been explored from the perspective of women by using qualitative method techniques. Therefore, 35 young women of Tehran city were interviewed through in-depth and semi-structured ...
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The concept of beauty in the contemporary society is closely linked to gender. In this research, the concept of makeup and beauty has been explored from the perspective of women by using qualitative method techniques. Therefore, 35 young women of Tehran city were interviewed through in-depth and semi-structured questionnaire, and the samples were selected based on theoretical sampling and theoretical saturation. After extracting primary, secondary, and intermediate concepts of the three main categories, i.e. 1- general areas of beauty and signs, 2- make-up; and 3- consumption of media, the need for beauty and make-up was determined. The results show that make-up and beauty are defined as an important activity for young women. Beauty and makeup are intertwined with people's lifestyle and are adjusted and coordinated by it i.e., the amount and manner of makeup of women changes with their understanding of the culture that governs different environments, the type and gender of the audience, the amount of communication and the type of activity. It can be stated that make-up and beauty provide women with the possibility of creating many social relationships. In the analysis and interpretation of the interviews, we found a range of reasons such as increasing social capital, coercion or group conformity, building a new identity and self-idealism, and increasing self-confidence in explaining why makeup is done.
Mohammad Saeed Zokaei
Abstract
A recent interest in body issues on the part of academic and scientific circles should be seen as a reaction to the radical changes in relationship between body, economy, technology and society. The growth of nutrition, health and sport technologies along with the increasing importance of agency and ...
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A recent interest in body issues on the part of academic and scientific circles should be seen as a reaction to the radical changes in relationship between body, economy, technology and society. The growth of nutrition, health and sport technologies along with the increasing importance of agency and consumerism, have turned body and embodiment into major themes in the contemporary society. Drawing on quantitative and qualitative data on young boys and girls having regular sport activity, the present paper aims to reveal the relationship and the feelings they have towards their body. The findings indicate that modernity has made the youths more sensitive towards controlling and disciplining their body. Similarly, the competing discourses in public sphere (including the masculine discourse) act as major references in forming, understanding, and representing the body. In addition to reproducing traditional norms and bodily behaviors, such young boys and girls having regular sport activity, the present paper aims to reveal the relationship and the feelings they have towards their body.
