Authors
1 Assistant Professor of American Studies, Faculty of World Studies, University of Tehran.
2 PhD Candidate of North American Studies, Freie Universität Berlin
Abstract
As the American cultural and educational institutions left Iran –as the aftermath of Islamic revolution and drop in Iran-U.S relation- the United States has applied international media as a public diplomatic pillar in relation with the Islamic Republic. Analyzing Persian service of Voice of America, the present study attempts to assess its influence in Iranian society. Applying Joseph Nye’s theory, and Boyd (1997), and Gilboa’s (2000), this study specifies 4 different goals for international media. According to these goals, we have analyzed this broadcasting media’s programs and studied Iranian audience’s message-receiving of VOA via questionnaire.
Keywords
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