Development of Tourism and Changing Cultural Patterns in Rural Areas (Case Study: Asiabsar village, City of Behshahr, Mazandaran Province)

Karoubi, Mahdi; Bazrafshan, Shima

doi:10.7508/ijcr.2015.30.003

Document Type : Scientific Research Manuscript

Authors

Mahdi Karoubi ¹
Shima Bazrafshan ²

¹ Associate Profeser, Department of Tourism Management, Allameh Tabatabai University

² M.A. of Tourism Management, Allameh Tabatabai University, (Correspondent Author)

https://doi.org/10.7508/ijcr.2015.30.003

Abstract

One of the forms of tourism that has always attracted many people in our country is rural tourism. Tourism is a phenomenon that increases social interaction and increased social interactions can affect people's attitudes and behavior and this extension provides the possibility of cultural change. The Asiabsar village located in the Mazandaran province has been one of the tourism destinations in recent years. This study aimed to investigate cultural changes of the natives of mentioned Village which are caused by interactions with tourists. The method used to collect data in this research was survey. Data collection instrument was structured questionnaire and the obtained data were analyzed using the SPSS statistical software. The average test was used to investigate the correlation between tourism and cultural change components. Findings from this study suggest that tourism involved in changing the style of clothing, food consumption, expanding consumerism, language and local dialect and style of wedding in the village.

Keywords

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Journal of Iranian Cultural Research

Development of Tourism and Changing Cultural Patterns in Rural Areas (Case Study: Asiabsar village, City of Behshahr, Mazandaran Province)

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References

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Volume 8, Issue 2 - Serial Number 30
September 2015
Pages 73-94

Development of Tourism and Changing Cultural Patterns in Rural Areas (Case Study: Asiabsar village, City of Behshahr, Mazandaran Province)

References

References

Send comment about this article

Volume 8, Issue 2 - Serial Number 30September 2015Pages 73-94

Volume 8, Issue 2 - Serial Number 30
September 2015
Pages 73-94