Document Type : Scientific Research Manuscript

Authors

• Taher Roshandel ¹
• Sahar Dadjou ²
• Fahime Negin Taji ³

¹ Associate Professor, Faculty of Management, University of Tehran

² Post graduate Student of Cultural Studies and Media, University of Tehran

³ Post graduate Student of Media Management, University of Tehran

Abstract

In this paper with the use of cultural studies approach and from the perspective of critical theory of everyday life scholars such as Henry Lvfvr, Michelle Dvsrtv, and John Fiske, and also by using Roland Barthe’s Semiotics approach,  we discussed the  Semiotic analysis and discovering the meaning of the image represented form different aspects of youth’s everyday life in context of Tehrann city in two levels of implicit and explicit implications at three movies” “Tehran, Tehran”, “Melissa” and “at the end of eighth Street.
Films selection was based on purposive sampling and continuity in film making in order to reveal the directors view of different generation as well as the importance of the city as a driving element in the narrative. Image represented from Tehranian youths shows that their consideration of Citizenship status, is a vertical consideration that despite of their efforts in resisting the interests of the ruling power, eventually they see themselves in situations to be inevitably subordinate and passive receptive of environmental change.
Special features of Tehran like will and power, put pressure on young people to make decision or reaction, and if they weren’t in this city, they would not act similar.
 
The city that represented in this movies, is a place that characters have short and unstable relationship on it, and its  insecurity atmosphere suppresses the aspirations of young people, in their demand to find their goals, tehran leads them outside its territory, Tehran is a place that put spaces among  heroes, generations and its citizens ,which marginalize the new generation grew up in its context from the  mainstream of the society at the expense of trying to choose and determining their own destiny

Keywords

• Representation
• Tehran
• Everyday Life
• Urban Modernity
• Youth