A Study on Emotional Valence of the Relation between Tourists and Host in Mashhad

Bakhshi, Hamed; Akhlaghi, Ameneh; Hosseini, S. Mohammad Baqer; Mousavi, S. Mohamadnaghi

doi:10.22035/ijcr.2017.313

Document Type : Scientific Research Manuscript

Authors

¹ Assistant Professor, Tourism Research Center, Iranian Acodomic Center for Etucation, Cultur and Research (ACECR), Mashhad

² PhD Candidate in Economic Sociology and Development, Researcher in Tourism Research Center, Iranian Acodomic Center for Etucation, Cultur and Research (ACECR), Mashhad,

³ M.A. of Communication Sciences, University of Tehran

⁴ M.A. Candidate in Sociology, University of Tehran,

https://doi.org/10.22035/ijcr.2017.313

Abstract

The research is conducted to “describe the emotional valence of the relation between tourists and host in Mashhad”. Using the secondary analysis method, the researchers have used data from “assessment of pilgrims’ attitudes about Mashhad residents and service providers” survey. During the survey interviewees described Mashhad residents with specific words (attributions). In this research the attributions have been analyzed in platform of related literatures in sphere of psychology and sociology of emotions theories (especially the Turner and Plutchik categorization of emotions). Findings examined that the pilgrims’ emotions was positive rather than negative. Thus security- fear dimension was not explicitly remarked. Besides “acceptance” was marked as a factor in building positive emotions while the “hate” was marked as a factor that creates negative emotions. Negative emotions indicate on the existence of gap between tourists’ expectation and their real trip. The hate, contempt and anger emotions of tourist have been described as outcome of not receiving desired respect and attention from host community, violation of ethical and accepted high social norms and finally, voilation of justice and fairness from Mashhad residents’ side.

Keywords

Main Subjects

Culture and Cities

References

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Journal of Iranian Cultural Research

A Study on Emotional Valence of the Relation between Tourists and Host in Mashhad

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Volume 9, Issue 4 - Serial Number 36
March 2017
Pages 33-58

A Study on Emotional Valence of the Relation between Tourists and Host in Mashhad

References

References

Send comment about this article

Volume 9, Issue 4 - Serial Number 36March 2017Pages 33-58

Volume 9, Issue 4 - Serial Number 36
March 2017
Pages 33-58