Document Type : Scientific Research Manuscript
Authors
1 , Professor of communications and North American Studies, Department of Social Communications, Department of American Studies, Faculty of Social Sciences and Faculty of World Studies, University of Tehran, Iran
2 M.A. Student in Communication, Faculty of Social Sciences, University of Tehran, Tehran, Iran
Abstract
The schemata existing among social groups have a direct impact on the formation of interactions in different societies. People often perceive others as members of a social group and form their own relationships and interactions based on ideas that they have from one another. The study and identification of ideas can be effective in establishing or not establishing communication. This article studies the schemata between members of the Islamic Association and Basij members. Because of this, we tried to use Nishida’s theory of schemata. Based on this theory, schemata is a set of past experiences that are categorized in relevant knowledge groups and used to guide our behavior in familiar situations. According to the definitions of Nishida (1999) and Turner (1987), personal and self-schemata are two of the types of schemata's. The method approach in this study is a qualitative approach. At the end, a Semi-structured interview was conducted between 46 active members of these Groups. Data analysis has been carried out in the form of thematic analysis. Personal schemata of the members of the Islamic Association are identified and categorized against the self-schemata of the members of the Basij in the form of themes and sub-themes. In the following, opposite and similar schemata between the two Student groups have been identified.
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