Author
Lecturer of Gilan University
Abstract
The main goal of this article is to study the outcomes of consumerism. The article mainly focuses on the political impact of consumerism. It also intends to analyze the role of television programs and advertisement to foster consumerism. Author’s basic speculation is that the rapid increase in consumerism in Iran will bring about the feeling of relative deprivation among special groups of people and eventually will lead to a decrease in political support.
Keywords
Ahmadi, H .(1384 [ 2005 A.D]) Jâmeaenâsi-ye Enherâfât (persian translation
of Sociology of Deviance),Tehran: Samt Publication.
Alixâh, F .(1382 [ 2003 A.D]) Taqirât-e Ejtemâi va Farhangi-ye Masraf dar
Iran (Persian translation of Social Changes and Consumption Culture in
Iran), Tehran: Iranian TV and Radio Research Center.
Alixâh,F .(1384 [ 2005 A.D]) “Masrafgerâi: Manbae-e Asâsi-ye Asibhâye
Ayande-h dar Iran” (Persian translation of Consumerism; Underlying
Source of Future Damages in Iranian Society), articles on Iranian cultural
state, Jihad Daneshgahi,Social Sciences Faculty, Tehran University.
Bakak,R .(1381 [ 2001 A.D]) Masraf (Persian Translation of Consumption),
Translated by Xosro Sabri,Tehran: `irâzeh Publication.
Baron & Byrne. (1987) Social Psychology, Allya & Bacon Inc, USA: Allya&
Bacon Inc.
Bavel, R.V .(2003)”Understandings of Consumerism in Chile”, in Journal of
Consumer Culture, Vol.3 (3), pp. 343-362.
Berkowitz, L.(1372 [1993 A.D]) Ravanshenasi-e Ejtema-ee, (Persian
Translation of Social Psychology), Translated by Mohammad Hussein
Farjad & Abbas Mohammadi Asl, Tehran: Markaz Publication.
Canache, D. & Kulishech, M. (1998) : http://168.96.200.17/ar/libros/lasa98/
Canache-Kulisheck.pdf.
Dalton, R. J. (1999) “Political Support in Advanced Industrial Democracies”,
in P. Norris, ed., Critical Citizens, pp. 57-77.
Easton, D. (1975) “A Re-assessment of the Concept of Political Support”, in
British Journal of Political Science. No.5, pp. 431-448.
Foolâdi,Ma Va Xoagooyân Fard M. (1383 [ 2004 A.D]), “Nazarsanji az
Javânân 30 aahr-e Keavar Darbâreh-ye Mizân-e Refâh-e Mored-e Entezâr-e
?nân” (Persian translation of Survey on the Degree of Demanding Welfare
among the Youths of 30 Iranian Cities), Iranian TV and Radio Research
Center.Farhang va Pa~oohea (biweekly), No. 91.
Gar, R. (1377 [1998 A.D]) erâ Ensânhâ `orea Mikonnand? (Persian Translation
of Why People Rebel?), Tehran: Strategic Studies Center.
Giddens, A. (1372 [1993 A.D]), Jâmeaenâsi (Persian Translation of
Sociology), Translated by Manooehr Saboori, Tehran: Ney Publication.
Harman, J. A. (2002): http://mcel.pacificu.edu/aspac/papers/schola.
Heidari,M. (1385 [ 2006 A.D]), Nazarsanji az `ahrvandân-e Tehrâni Darbâreye
Asarât-e Tabliqât-e Bâzargâni-ye Telvizion (Persian translation of
Survey on the Effects of TV Commercial Advertisements among Tehran_s
People), Tehran:Iranian TV and Radio Research Center.
Karim Xân Zand,H. (1375 [ 1996 A.D]) Barrasi-ye Ravand-e Tajamolgerâi
dar Iran, 1362-1375 (Persian translation of The Study of Trend of Luxurism
of Sociology of Deviance),Tehran: Samt Publication.
Alixâh, F .(1382 [ 2003 A.D]) Taqirât-e Ejtemâi va Farhangi-ye Masraf dar
Iran (Persian translation of Social Changes and Consumption Culture in
Iran), Tehran: Iranian TV and Radio Research Center.
Alixâh,F .(1384 [ 2005 A.D]) “Masrafgerâi: Manbae-e Asâsi-ye Asibhâye
Ayande-h dar Iran” (Persian translation of Consumerism; Underlying
Source of Future Damages in Iranian Society), articles on Iranian cultural
state, Jihad Daneshgahi,Social Sciences Faculty, Tehran University.
Bakak,R .(1381 [ 2001 A.D]) Masraf (Persian Translation of Consumption),
Translated by Xosro Sabri,Tehran: `irâzeh Publication.
Baron & Byrne. (1987) Social Psychology, Allya & Bacon Inc, USA: Allya&
Bacon Inc.
Bavel, R.V .(2003)”Understandings of Consumerism in Chile”, in Journal of
Consumer Culture, Vol.3 (3), pp. 343-362.
Berkowitz, L.(1372 [1993 A.D]) Ravanshenasi-e Ejtema-ee, (Persian
Translation of Social Psychology), Translated by Mohammad Hussein
Farjad & Abbas Mohammadi Asl, Tehran: Markaz Publication.
Canache, D. & Kulishech, M. (1998) : http://168.96.200.17/ar/libros/lasa98/
Canache-Kulisheck.pdf.
Dalton, R. J. (1999) “Political Support in Advanced Industrial Democracies”,
in P. Norris, ed., Critical Citizens, pp. 57-77.
Easton, D. (1975) “A Re-assessment of the Concept of Political Support”, in
British Journal of Political Science. No.5, pp. 431-448.
Foolâdi,Ma Va Xoagooyân Fard M. (1383 [ 2004 A.D]), “Nazarsanji az
Javânân 30 aahr-e Keavar Darbâreh-ye Mizân-e Refâh-e Mored-e Entezâr-e
?nân” (Persian translation of Survey on the Degree of Demanding Welfare
among the Youths of 30 Iranian Cities), Iranian TV and Radio Research
Center.Farhang va Pa~oohea (biweekly), No. 91.
Gar, R. (1377 [1998 A.D]) erâ Ensânhâ `orea Mikonnand? (Persian Translation
of Why People Rebel?), Tehran: Strategic Studies Center.
Giddens, A. (1372 [1993 A.D]), Jâmeaenâsi (Persian Translation of
Sociology), Translated by Manooehr Saboori, Tehran: Ney Publication.
Harman, J. A. (2002): http://mcel.pacificu.edu/aspac/papers/schola.
Heidari,M. (1385 [ 2006 A.D]), Nazarsanji az `ahrvandân-e Tehrâni Darbâreye
Asarât-e Tabliqât-e Bâzargâni-ye Telvizion (Persian translation of
Survey on the Effects of TV Commercial Advertisements among Tehran_s
People), Tehran:Iranian TV and Radio Research Center.
Karim Xân Zand,H. (1375 [ 1996 A.D]) Barrasi-ye Ravand-e Tajamolgerâi
dar Iran, 1362-1375 (Persian translation of The Study of Trend of Luxurism
in Iran:1362-1375),Tehran: Secretary for the Council of Public Culture.
Mohammadi Mehr,G. (1385 [ 2006 A.D]) Barrasi-ye Seriâlhâ-ye Telvizioni
az Manzar-e Tajamolgerâi (Persian translation of The Study of TV Soap
Operas Regarding Luxurism), Tehran: Iranian TV and Radio Research
Center.
Momtâz,F .(1381 [ 2002 A.D]) Enherâfât-e Ejtemâi: Nazariyehâ va Didgâhha
(Persian translation of Social Deviance: Theories and Perspectives),
Tehran :Enteaâr company.
Miles, S. (1998) Consumerism: as a Way of Life, London : Sage.
Miles S. and et. al. (2002) The Changing Consumer: Markets and Meanings,
London: Rutledge.
Rafipour,F. (1378 [ 1999 A.D]) Anomi yâ Aaoftegi-ye Ejtemâi (Persian
translation of Anomy or Social Confuse), Tehran: Sorooa Publication.
Rasooli,M .(1382 [ 2003 A.D]) Barrasi-ye Moallefehâ-ye Sabk-e Zendegi
dar Tabliqât-e Tejâri-ye Telvezion (Persian translation of The Study of
the Elements of Life Style in TV Commercial Advertisements), Tehran:
Iranian TV and radio research center.
Reetzer, J.(1381 [ 2002 A.D]) Nazariyehâ-ye Jâmeaenâsi dar Doran-e Moâser
(Persian Translation of Contemporary Social Theories) Translated by
Mohsen Solâsi, Tehran :Ney Publication.
Sediq Sarvestâni, R. (1385 [2006 A.D]) Asibaenâsi-ye Ejtemâi (Persian
translation of Social pathology),Tehran: Nâaerân Publication.
Sharon, S. & Saul. B .(1990) http://encyclopedia.thefree dictionary.com/p/
consumerism.
Stearns, P. (2001) Consumerism in Word History, London: Rutledge.
Trentman, F .(2004) “Beyond Consumerism: New Historical Perspective on
Consumption”, in Journal of Contemporary History. Vol.39 (3), pp. 373-
401.
Mohammadi Mehr,G. (1385 [ 2006 A.D]) Barrasi-ye Seriâlhâ-ye Telvizioni
az Manzar-e Tajamolgerâi (Persian translation of The Study of TV Soap
Operas Regarding Luxurism), Tehran: Iranian TV and Radio Research
Center.
Momtâz,F .(1381 [ 2002 A.D]) Enherâfât-e Ejtemâi: Nazariyehâ va Didgâhha
(Persian translation of Social Deviance: Theories and Perspectives),
Tehran :Enteaâr company.
Miles, S. (1998) Consumerism: as a Way of Life, London : Sage.
Miles S. and et. al. (2002) The Changing Consumer: Markets and Meanings,
London: Rutledge.
Rafipour,F. (1378 [ 1999 A.D]) Anomi yâ Aaoftegi-ye Ejtemâi (Persian
translation of Anomy or Social Confuse), Tehran: Sorooa Publication.
Rasooli,M .(1382 [ 2003 A.D]) Barrasi-ye Moallefehâ-ye Sabk-e Zendegi
dar Tabliqât-e Tejâri-ye Telvezion (Persian translation of The Study of
the Elements of Life Style in TV Commercial Advertisements), Tehran:
Iranian TV and radio research center.
Reetzer, J.(1381 [ 2002 A.D]) Nazariyehâ-ye Jâmeaenâsi dar Doran-e Moâser
(Persian Translation of Contemporary Social Theories) Translated by
Mohsen Solâsi, Tehran :Ney Publication.
Sediq Sarvestâni, R. (1385 [2006 A.D]) Asibaenâsi-ye Ejtemâi (Persian
translation of Social pathology),Tehran: Nâaerân Publication.
Sharon, S. & Saul. B .(1990) http://encyclopedia.thefree dictionary.com/p/
consumerism.
Stearns, P. (2001) Consumerism in Word History, London: Rutledge.
Trentman, F .(2004) “Beyond Consumerism: New Historical Perspective on
Consumption”, in Journal of Contemporary History. Vol.39 (3), pp. 373-
401.
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