Document Type : Scientific Research Manuscript
Authors
1 Assistant Professor in Media Management, Faculty of Management, University of Tehran, Tehran, Iran
2 PhD Student in Media Management, Faculty of Management, University of Tehran, Tehran, Iran
3 Assistant Professor in Human Resource Management, Faculty of Management, University of Tehran, Tehran, Iran
Abstract
This research is conducted aim to develop business strategies for video games in Iran. In this research, through analysis of this industry, appropriate business strategies are presented. To achieve this goal, after reviewing the literature on the field of strategy and strategic management, different aspects of the video game industry have been analyzed by looking at its situation in Iran and using qualitative methods such as interviewing experts and the Delphi technique. Based on this, information on the strengths and weaknesses, opportunities and threats have been gathered in this field in Iran. After this stage, business strategies that are necessary to improve conditions of this industry in Iran, have been developed and formulated through SWOT analysis and using the multi-stage framework of the research. The results are also presented in the form of four strategies and seven bedder solutions.
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