Naser Bahonar; Tahereh Jafari Keyzaghan
Abstract
This paper explains the effects of TV on culture by an emphasis on ethnical and national identities. The provided results which have been obtained from a part of a scientific research in IRIB research center show that on one hand, messages on some issues have been repeatedly broadcasted from IRI TV in ...
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This paper explains the effects of TV on culture by an emphasis on ethnical and national identities. The provided results which have been obtained from a part of a scientific research in IRIB research center show that on one hand, messages on some issues have been repeatedly broadcasted from IRI TV in three sections namely satiric programs, news and serials and watchers have been exposed to these messages, and on the other hand, watching TV has no influence on ethnical identity of the individuals. For national identity, the results of multivariable regression proves that level of watching TV has been entered into the equation and has been known as the third influential element after variables including communication network domain and level of individuals’ self confidence. On the whole, despite the fact that IRI TV produces and broadcasts messages regarding any of the identity issues under investigation, yet such messages are beside other influential elements and TV has been an effective element on the view of addressees regarding identity after social system variables. Moreover, the investigation showed that despite Gerbner’s Cultivation theory, TV in Iran has no Cultivation influence on the minds of addressees and people are more under the influence of other social system variables.
Mohammad Reza Dehshiri
Abstract
First of all, the present study would explain 6-layer dimensions of culture –including beliefs, values, and norms (as the core of culture), and symbols, rituals, and customs, technologies, skills, and innovations (as the culture surface). Then, applying communication theories besides exploring ...
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First of all, the present study would explain 6-layer dimensions of culture –including beliefs, values, and norms (as the core of culture), and symbols, rituals, and customs, technologies, skills, and innovations (as the culture surface). Then, applying communication theories besides exploring the concept of “culture-building” involving culture-admission (affecting both core and surface of culture) and culture-orientation (affecting culture’s surface); it would analyze the cultural affects media has in thoughts, normalizing, symbolizing, socialization, modeling, and innovation. The assessed hypothesis emphasizes that in the core of culture, media play an educational and stabilizing role in culture-admission process, while in the surface of culture –the culture-orientation process- they could transform behaviors and social models.
Hossein Ebrahimabadi
Abstract
In addition to the curriculum and the learning targets, there are some other points –as “the culture of the real life”, “patterns of communication and virtual-life’s experiencing”, and generally “pattern of communication and internet usage”- should be considered ...
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In addition to the curriculum and the learning targets, there are some other points –as “the culture of the real life”, “patterns of communication and virtual-life’s experiencing”, and generally “pattern of communication and internet usage”- should be considered in evaluating internet. Applying results of a survey on the impacts of both the web-based and the traditional educational methods on students’ learning and motivation, the present study explores the patterns of internet usage. Research method is experimental, using the t test for independent groups and analyzing multi-variable regression, and some points as the population, method of sampling and data gathering is explained in the article. Results show that there is a meaningful difference between the grades of the test group and the witness group; thus variable of “the internet usage” could predict changes in learning. In other words, supra-usage of internet would decrease learning and curriculum development. However, using internet for scientific and schooling would cause students to correlate their patterns of computer and internet usage. As results show, decline in entertaining usage of internet is related to the socio-cultural context, way and amount of participating in the web, and the quality of virtual learning sphere, rather than the interest or disinterest of the users.
Saeid Reza Ameli; Hamideh Mowlaei
Abstract
This article aimed to investigate the intercultural sensitivities between Sunnite Turkmen groups and Shiite groups in Golestan province of Iran through considering the most important factors influenced it. The intercultural development inventory (IDI), which designed according to Milton Bennet's the ...
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This article aimed to investigate the intercultural sensitivities between Sunnite Turkmen groups and Shiite groups in Golestan province of Iran through considering the most important factors influenced it. The intercultural development inventory (IDI), which designed according to Milton Bennet's the intercultural sensitivities theory, was utilised to examine the intercultural sensitivities between those Muslim groups. The intercultural sensitivities theory essentially states that the more communication among people leads them to have the less intercultural sensitivities. In other words, the development of communications among people causes to diminish their intercultural sensitivities. In this study, both virtual and actual measurement domains were used in order to measure the communications development of two groups. The development of virtual communications was measured according people's interactivity with different types of media, especially Satellite and Internet, whereas the actual one was measured based on three cities varying according to different religious distribution. Finally this article concluded that the development of virtual and actual communications led to decreasing intercultural sensitivities among people in this area.
Hassan Bashir
Abstract
Although the current age is called “communication age” so far many definitions have been presented for the concept of communications. This concept still requires a more appropriate and comprehensive definite. One of the serious problems in defining communication is the fact that its meaning ...
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Although the current age is called “communication age” so far many definitions have been presented for the concept of communications. This concept still requires a more appropriate and comprehensive definite. One of the serious problems in defining communication is the fact that its meaning is taken for granted and diffused in all aspects of life. This situation creates many difficulties in presenting a comprehensive definition of communication. The precise definition of communication not only can contribute to a deeper understanding of this concept but also, it can explain relationship between culture and media in another way. This article tries to study the different definitions and meanings of the concept of “communication”, by using semantic analysis for this concept. This definition, not only provides a new perception of the conceptual meaning of communication, but also, makes possible a deeper understanding of relationship between culture and media as the most important mass media at the different individual, social and intercultural levels.
