Azam Ravadrad; Baharak mahmoodi
Abstract
Tehran as a symbol of Iranian modernity has been considered in many Iranian fiction films. Representation of Tehran in cinema can be the representation of Iranian modernity revolution. This study focuses on the representation of urban image in Iranian fiction films through critical theories such as Simmel ...
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Tehran as a symbol of Iranian modernity has been considered in many Iranian fiction films. Representation of Tehran in cinema can be the representation of Iranian modernity revolution. This study focuses on the representation of urban image in Iranian fiction films through critical theories such as Simmel or Benjamin opinions. In this article we discus about the mediator role of cinema for representing the Urban life Image and confliction of modernity in Iran.Meanwhile some megalopolis such as Paris, Berlin, Moscow, New York and sanpitersboorg est.…have had great opportunity for understanding confliction of modernity in their situation, Tehran has never have that chance. Regarding to this vacuum we want to explain the role of Iranian fiction films for understanding the entrance of modernity consequences in different eras. We believed that fiction films can represent confliction of city and village, represent of modern dualities, non cohesive rationality and many other gaps in Iranian modernity that we have to know.
Mahdi Mohsenian Rad; Amir Abdolreza Sepanji
Abstract
The present article is to study the characteristics and general nature of audience and is described it as \"Audience phantasm\" in developing countries. It firstly notes that there will be consequences such as audience distancing themselves from local and official media if policy makers and media officials\' ...
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The present article is to study the characteristics and general nature of audience and is described it as \"Audience phantasm\" in developing countries. It firstly notes that there will be consequences such as audience distancing themselves from local and official media if policy makers and media officials\' imaginations of audiences become far from related bare facts have happened in the era of global media and the nature of audiences. Knowing and analyzing the image of audiences presented in new communication theories. Accordingly, as the abovementioned authorities’ viewpoint of audiences exposed to media messages keeps distance from the true nature of media activities, media‐message receivers and their current position in the booming market of media, as termed by Mohsenyan Rad as “Message Bazaar”, there will possibly be disastrous social, cultural, political, and even economic consequences with regard to media uses.Then the history and definitions of “audience”, \"uses & gratifications theory\" and the concept of \"Audience Phantasm\" is described. After that, based on those and the increased options as well as the right of selecting of today-audience in the situation of message bazaar, as a result the characteristics of them are explained.
Jamal Mohammadi; Marysm karimi
Abstract
This research is an attempt to study the interpretations and decodings of a soap opera called Faseleha by women of Elam. The theoretical approach of this research is that which has been developed in cultural studies to study television audiences. The main question is this: which ideas and values are ...
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This research is an attempt to study the interpretations and decodings of a soap opera called Faseleha by women of Elam. The theoretical approach of this research is that which has been developed in cultural studies to study television audiences. The main question is this: which ideas and values are dominant and taken for granted in Faseleha, and how do audiences (here, women of Elam) interpret and decode the preferred reading of the text and which discourses are available for them and inform them in this process. In the first section, we have used semiology to to illuminate the preferred reading of the text and, in the second section, we have studied women readings by way of focused group interview. The findings showed that the audiences read Faseleha very differently and actively, they are not passive consumers.
Bijan Khajehnoori; Ali Ruhani; Somaye Hashemi
Abstract
This study investigated the relationship between lifestyle which seems as a scale of globalization process with body image. Required data was collected by systematic random sampling among 508 women in Shiraz. Based on existing theories and studies theoretical framework has constituted based on Giddens ...
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This study investigated the relationship between lifestyle which seems as a scale of globalization process with body image. Required data was collected by systematic random sampling among 508 women in Shiraz. Based on existing theories and studies theoretical framework has constituted based on Giddens theory. Six hypotheses have been established. For collecting information, survey method and self reported questionnaire were used. In data analysis and explanation, multiple regression and unilateral dispersion analyses were used. The result showed that among effective factors on body image, modern musical lifestyle, religious\' lifestyle, leisure lifestyle and participative lifestyle explained 23 percent of variations of body image. Among these variables, only religious lifestyle had negative relationship with body image and other variables had positive relationship with dependant variable.
Heshmat Sadat Moinifar; Najmeh Mohammadkhani
Abstract
Everyday life representation is the subject of many media productions in the United States. While talking about everyday life, family could be very significant factor. Many different television genres in US such as soap operas and sitcoms which their emergence dated back to 1950s, have specified their ...
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Everyday life representation is the subject of many media productions in the United States. While talking about everyday life, family could be very significant factor. Many different television genres in US such as soap operas and sitcoms which their emergence dated back to 1950s, have specified their topics to representation of family relations, dilemmas and problems. Leisure time and consumption patterns in a consumer society could be important in a sense that family relation, the way of choosing those patterns and their representation, could clarify the form and types of family relations in United States. Generally, understanding a family could be taken as a small piece of the greater society. The subject of study in this article is The Simpsons situation comedy. This famous situation comedies’ reputation has surpassed many cultural borders dates back to 1980s. As this sitcom is about American everyday life has absorbed many American and non-American viewers. This article will study the seasons 3-8 of this sitcom to answer the two following questions: 1. How every member of the Simpsons family, personally spend their leisure time? 2. How the Simpsons family spend their leisure time collectively? The theoretical base of this article is Stuart Hall`s theory of representation and the method is semiology. The unit of analysis in related sections is sequence and scene and in non-related sections is the subject of the special section.
Mohammad Aref; Mostaf Mokhtabad; Vahid Golestan
Abstract
At present, Armenian are the only tribe or nation who may pour water to each other once per year on 2nd Sunday of August from rising of sun up to its falling and through holding a great ceremony in different squares, streets and beside the rivers. Armenian name this old ceremony as Vardavar and any violation ...
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At present, Armenian are the only tribe or nation who may pour water to each other once per year on 2nd Sunday of August from rising of sun up to its falling and through holding a great ceremony in different squares, streets and beside the rivers. Armenian name this old ceremony as Vardavar and any violation of it may cause horrible results. This article intends to provide an analytical & basic consideration of Vardavar native ceremony in Armenian culture. According to the findings of this research it is obvious that Iranian kindness was the origin of Armenian Vardavar. According to the historical, political and social records of Armenian with Iranian at Middle Asia and Eastern part of the world, it is completely clear that cultural relations of Armenian with Iranian people were more that other countries through the history. In addition, Iranian Mitra has always caused close relations between different cultures of tribes and nations in Iranian plateau, Middle Asia, Near East and a part of Europe. The study method of this research is library, documentary, interview and common observation at 11 great provinces of Armenia through a period of 5 years.
Maryam Rafatjah
Abstract
Leisure is one of the most important fields in the socio cultural studies which represent the cultural changes and new life styles. Since people in their leisure times have more freedom and less obligations so that most of them choose and do activities which are based on their values and interests and ...
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Leisure is one of the most important fields in the socio cultural studies which represent the cultural changes and new life styles. Since people in their leisure times have more freedom and less obligations so that most of them choose and do activities which are based on their values and interests and cultural tastes. Hence, the study of leisure among the youth which are a leading generation and represent the cultural changes of society sounds to be beneficial for recognizing the cultural trends and planning and policy making as well. So the main object of this research is to study the leisure patterns of non Tehranian students and recognizing their leisure problems. The study of leisure activities of students and the factors influencing it could help to know about their leisure needs and interests and examine their leisure problems more exactly. This research conducted on a probabilistic sample of dormitory students of the University of Tehran. The research findings show that in the spending of leisure times girls tend to the active ways and boys tend to amusing ways of spending leisure. On the whole boys use the leisure facilities of dormitory much more than girls. In addition, more than half of the students are not satisfied with the way they spend their leisure and the most important reason of their unsatisfying is mentioned the limitation of recreational facilities and financial problems. However the girls have confronted with more deprivations in recreational facilities and boys have more financial limitations. Finally the way of spending leisure times is related to the students\' concept of leisure, attitudes and values, life style, amount of religious commitment and the previous planning for leisure.
