1 Assistant Professor of Cultural Studies, University of Science and Culture

2 Assistant Professor of Communication, University of Tehran


The study of the process of representation in media is one of the important research areas in cultural studies. This article explores the different forms of media representation of ethnicity in Iranian T.V series based on constructivist representation approach as developed by Stuart Hall. To this end, two series entitled “ if my dad was alive” , “ Deer of the ninth month” were analyzed in a qualitative manner. The main question is about fairness in representations ethnic groups in TV networks. Also, the authors compare the different forms of the representation of ethnicity and provide an internal critique, bearing in mind the objection, topics, priorities and policies related to production, procurement and broadcasting ratified to regulated T.V programs. According to findings, it could be said that the representation of ethnicity gives an unfair picture of certain groups. This approach created fuzziness in portraying minorities as groups having marginal and even negative roles in the society. Being marginalized, ethnic actors face limitations in expressing themselves. Therefore minorities subjects who speak in the public sphere encounter more serious restrictions.


Storey, John (1386 [2007 A.D]), Motâleât-e Farhangi Darbâreh-ye Farhang-e Âme-h
(Persian Translation of Cultural Studies on Popular Culture), Translated by Hossein
Pâyande-h, Tehran: Âgâh.
Suzan, H. (1381 [2002 A.D]), Mafâhim-e Kelidi dar Motâleât-e Sinamâi (Persian
Translation of Key Concepts in Cinema Studies), Translated by Fatâh Mohammadi,
Tehran: Hezâre-h Sevom.
Fiske, John (1380[2001 A.D]), Farhang-e Television (Persian Translation of Television
Culture), Translated by Možgân Boromand, Organon, No. 19.
Sâzmân-e Sedâ va Simâ-ye Jomhori-ye Islami-ye Iran (1384 [2005 A.D]) Vol. 7(14):
125-142, Ahdâf, Mehvarhâ, Olaviyathâ va Siyâsathâ-ye Tolid va Tamin va Paxš,
Markaz-e Tarh va Barnâmehrizi-ye Moâvenat-e Tahqiqât va Barnâmehrizi
Barker, C. (2004) The Sage Dictionary of Cultural Studies , London: Sage publication.
Grey Herman, S. (2005) Cultural Moves: African Americans and the Politics of
Representation , California: University of California Press.
Hall, S(ed). (2003) Representation: Cultural Representations and Signifying Practices,
London: Sage Publication.
Hall, S. (1996) “New ethnicities” ,in David Morley & K.H. Chen (eds), Critical
Dialogues in Cultural Studies , London: Routledge.
Julien, I & Mercer ,K. (1996) “ De Margin and De Center ”, in David Morley & K.H.
Chen (eds), Critical Dialogues in Cultural Studies, London: Routledge.
McRobbie, A. (2005) The Uses of Cultural Studies , London:Sage publication.
Meijer Cosera, I. (2001) “The Color of Soap Opera: An analysis of Professional speech on
the representation of ethnicity ”, Europian Journal of Cultural Studies,Vol.4(2):207-
Poindexter, P.M & Laura, S & Don, H. (2003) “Race and Ethnicity in Local Television
News: Framing, Story Assignments, and Source Selections”, in Journal of
Broadcasting & Electronic Media ,Vol.47(4):-..
Saeed, A. (2007) “Media, Racism and Islamophobia: The Representation of Islam and
Muslims in the Media”, in Sociology Compass, Vol. (2): 443-462.
Tulloch, J.(1993) “Television and black Britons”, in Andrew Goodwin and Garry
Whannel (eds), Understanding Television , London: Routledge.