Document Type : Scientific Research Manuscript


1 Associate Professor in Culture and Communications, Imam Sadiq University

2 PhD Candidate in Communications, Allameh Tabatabaei University


Nowadays, mass media has prepared the ground to represent most issues of the human life in national and international levels. Cinema, as an example, becomes a suitable area for those who are keen to maintain the fundamental values of the society, such as "family". In this article, after introducing representation theory, which is the most important theory in media and cultural studies, we try to analysis the Iranian film of "Yeh Habbeh Ghand" (One Cube of Sugar) with the "Practical Discourse Analysis Method" (PDAM). The result of this analysis shows that the director by testing the effect of the traditional and modem values on Iranian family, suggested that the best way is to maintain both the traditional and modern values in the family.