Document Type : Scientific Research Manuscript


1 Associate Professor of Curriculum Development, Department of Elementary Teaching, Farhaingian University, Tehran, Iran

2 Assistant Professor at Department of Women's Studies at Institute for Social and Cultural Studies, Tehran, Iran

3 PhD Candidate of Cultural policy, Iranian Institute for Social and Cultural Studies, Tehran, Iran


Semiotics is the science of studying the sign systems and, in fact, an interpretive process for understanding the hidden truth behind the signs, mysteries, and signs and cultural symbols. In addition, semiotics tells us that structures can be meaningful. The sign system in the Islamic Republic of Iran is very important because of the creation of a new Shiite identity. The present study examines the process of transition from political symbols to social symbols in the stamps between 1979- 2001 as a cultural instrument of the Islamic Republic of Iran through a combination of content analysis and semiotics. The findings of this study indicate that the process of changing the emblems on stamps between 1979- 2001 indicates that the Islamic Republic of Iran's legitimacy has shifted from rulers to society and from political to social.


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