Document Type : Scientific Research Manuscript


1 Professor of Sociology, University of Shiraz

2 M. A Student of Sociology, University of Shiraz

3 M. A in Media Management, Faculty of IRIB


The purpose of this qualitative study is to explain the subjective meaning system of consumers of the popular music. Participants in this study include 21 students (male and female) living in dormitories of Shiraz University. Researches use qualitative approach of grounded theory. Technique of data collection has been in-depth interviews. Data have been analyzed with qualitative software called NVIVO. Analyze the data and paradigmatic model shows that the grounded condition for participants, including “spatial texture” of accommodation based on a subset of locality plus time coordination, participant’s age necessitation, collective identity. Meanwhile, global market trends and fashionism influence as interfering conditions. Participants placed in these conditions, take developed and alternative musical factor and increased mental absenteeism quotient. As a result of taking this strategy, the consequences of idio-sensuation (image of the other) [alter image]self-reincarnation and psychology projection will be introduced. Idio-sensuation naturally implies that the participant initiate music consumption in such a manner as to bring in their own personal mental images as contrasted with other’s which in itself possess multifarious dimensions having been in a state of fluctuation in between two diverse pole of psychological projection and self-reincarnation.


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