Journal of Iranian Cultural Research

Journal of Iranian Cultural Research

A Phenomenological Study of Elderly Biomedia during the Coronavirus: A Case Study of Analog Media Generation of Smartphone

Document Type : Scientific Research Manuscript

Authors
M. Barekat 1
Z. Chelengar 2
N. Mohebbi 3
1 Ph.D. Student of Social Communication Sciences, Department of Social Communication Sciences, Faculty of Communication Sciences, Allameh Tabatabai University, Tehran Iran
2 Ph.D. Student of Social Communication Sciences, Department of Social Communication Sciences, Faculty of Social Sciences, University of Tehran, Iran
3 M.A. in Social Communication Sciences, Faculty of Humanities, University of Tehran, Tabriz, Iran
10.22035/jicr.2021.2753.3141
Abstract
The Coronavirus has had a profound effect not only on people's lifestyles, human relationships, and media experiences, rather increased their connection with new media. Members of the analog media generation entered a new space and built their new bio-world. With an emphasis on theories of Mannheim and reading concepts such as media landscape and media ecology, the print and analog generation's exposure to new post-Covid-19 media world and the lived experience of analog media generations in corona-specific conditions have been studied. This phenomenological study has had in-depth semi-structured interviews with 13 individuals over 60 years of age. Findings were analyzed by thematic analysis. Under the sub-theme of "Print and Analogue Generations Biomedia", three themes: "Media Biography", "Staying at Home" and "Post-Covid Experience Perspective" were extracted. The findings showed that the biomedia phenomenon during the Covid-19 pandemic is made up of the following elements: A) How do people understand the media, their media experience; B) This experience shapes their biomedia throughout their lives; C) Based on this meaning, an experience of the new media space is created in their consciousness, through which, biomedia finds its meaning; D) The Coronavirus outbreak as a break in understanding the qualities of social, economic and political relations gives a new form to the experience of living in a new media space; E) This new semantic form also creates the future of the post-COVID media experience in the consciousness of individuals and creates different qualities in the subjectivity of individuals. The generation of print and analog media is regaining its presence in the new media ecology. It means being with full acceptance through resistance.
Keywords
media ecology
phenomenology
Coronavirus
media landscape
media generation

Subjects

Baumer, F.L.B. (2006). Main currents of Western Thought: Readings in Western Europe intellectual history from the middle Ages to the present (H. Bashiriye, Trans.). Tehran, Iran: Baz.
Bolin, G. (2017). Media generations: Experience, identity and mediatized social change. London & New York: Routledge.
Cirilli, E , & Nicolini, P. (2020). Elderly People, Covid-19 and technologies: A qualitive research. 12th International Conference on Education and New Learning Technologies, Online Conference, July 6-7.
Creswel, J.W. (2014). Research design qualitive, and mixed method approaches. Thousand Oaks, CA: Sage.
Creswell, J. W. (2015). Qualitative inquiry and research design: choosing among five approaches (H. Danaee Fard & H. Kazemi, Trans.). Tehran, Iran: Saffār. (Original work published 2007)
Givskov, C., & Deuze, M. (2016). Researching new media and social diversity in later life. New Media & Society, 20(1), 399–412. doi:10.1177/1461444816663949
Hepp, A. & Hasebrink, U. (2014). Human interaction and communicative figurations. The transformation of mediatized cultures and societies. In K. Lundby (Ed). Mediatization of Communication (pp.249-272). Berlin: De Gruyter Mouton. doi: 10.1515/9783110272215.249
Hepp, A., & Berg, M., & Roitsch, C., (2017). A processual concept of media generation, the media-generational positioning of elderly people. Nordicom Review, 10(38), 109-122. doi: 10.1515/nor-2017-0395
Husserl, E. (2007). Cartesian meditations: an introduction to phenomenology (A. Rrashidian, Trans.). Tehran, Iran: Elmi Farhangi. )Original work published 1931(
Kaveh Firouz, Z. (2015). The social status of women in Iran (2001-2011). Tehran, Iran: Ney.
 Khaniki, H. (2020). Corona and Iranian society; Cultural and social aspects (Collection of articles). Tehran, Iran: Research Center for Culture, Art and Communications.
Mandelbaum, M. (2013). The phenomenology of moral experience (M. Khodadadi, Trans.). Tehran, Iran: Ghoghnos. (Original work published 1955)
Moustakas, C. (1994). Phenomenological research methods. London: SAGE Publications.
Naab, T., & Schwarzenegger, C., (2017). Why ageing is more important than being old, understanding the elderly in a mediatized world. Nordicom Review, 10(38), 93-107. doi: 10.1515/nor-2017-0400
Saldana, J. (2013). The coding manual for qualitative researchers (A. Guivian, Trans.). Tehran, Iran: Elmi Farhangi. (Original work published 2009)
Scolari, C.A, (2012). Media ecology: Exploring the metaphor to expand the theory. Communication Theory, 22(2), 204–225. doi: 10.1111/j.1468-2885.2012.01404.x
Sharifi, A., Kamali, M., & Chabok, A. (2014). Social needs of people with cerebral palsy: a qualitative study with phenomenology method. Journal of Modern Rehabilitation, 8(2), 21-30.
Sokolowski, R. (2006). ‎Introduction to phenomenology (M. R. Ghorbani, Trans.). Tehran, Iran: Gām. (Original work published 1999)
Tavakol, M., & Ghazizaze, M. (2006). Generation gap in macro sociological approaches. Journal of Social Sciences Letter, 1122, 95-124.
Van Loon, J. (2008). Media technology: Critical perspectives (A. Aligholian, Trans.). Tehran, Iran: Hamŝahri. (Original work published 2007)
Van Manen, M. (1997). Researching lived experience human science for an action sensitive pedagogy. New York: Routledge.
Zolfali Fam, J., Faraskhah, M., Maleki, A., & Zahedi Mazandarani, M. J. (2018). Phenomenology of social ethics of virtual social network users. Quarterly Journal of Communication Research, 94, 155- 185. doi: 20.1001.1.25382977.1397.25.94.7.6
 
 
Send comment about this article
Enter Name.
Enter a valid email address.
Enter a vaid affiliation.
Enter comments (At leaset 10 words)
CAPTCHA Image
Enter Security Code Correctly.

  • Receive Date 23 February 2021
  • Revise Date 19 May 2021
  • Accept Date 31 May 2021